In­ter­na­tion­al­women's Day Celebr ations

The Diplomatic Insight - - Reports - *Ad­nan Riaz

With the de­plet­ing trends in Pak­istan econ­omy, a la­bo­ri­ous ef­fort is re­quired to em­pow­er­women eco­nom­i­cally and to cre­ate em­ploy­ment op­por­tu­ni­ties and in­come gen­er­at­ing ac­tiv­i­ties to en­able them to sur­vive, pros­per and pro­vide sup­port for their fam­i­lies. For the de­vel­op­ment of Women busi­ness po­ten­tial, women en­trepreneurs re­quire sup­port in the form of train­ing in per­son­al­ity de­vel­op­ment, busi­ness mind­set, ac­cess to funds, and as­sis­tance with mar­ket­ing skills, prod­uct de­sign and de­vel­op­ment. Keep­ing in mind this as­pect Si­tara In­dus­tries ar­ranged a so­cial oc­ca­sion on women's day at Si­tara Mall D-ground Faisal­abad to de­fine the in­volve­ment of dual role ofwomen in Pak­istani so­ci­ety, where aris­ing women en­trepreneurs were given an op­por­tu­nity to dis­play their work. The­ma­jor pro­pose of sem­i­nar was to en­cour­age women who are try­ing to es­tab­lish small projects from the grass root level& with it how they can ful­fill their re­spon­si­bil­i­ties back at their homes.

The pro­ceed­ings were started with a fit­ness ses­sion ex­hib­ited by the smart's team in which pro­fes­sion­al­women train­ers dis­played their fit­ness prac­tices with men team mem­bers to demon­strate the sense of hu­man equal­ity. Mian Haseeb Ahmed (Di­rec­tor SDPL) de­scribed the del­i­cacy of the sub­ject by ex­plain­ing it in the dense con­text of Is­lamic val­ues, by in­flu­enc­ing the fac­tor that these are the men who'll con­trib­ute to give women a strong per­son­al­ity, he said in his ad­dress that this starts off from pay­ing her com­plete rights in the light of Is­lamic cul­ture. He also men­tioned that be­ing a Mus­lim na­tion we don't need the guid­ance of any other cul­ture as Is­lam is a com­plete way to lead a suc­cess­ful life, we just need to study Is­lam thor­oughly to de­velop a more co­op­er­a­tive &pro­duc­tive re­la­tion­ship of both for a bet­ter so­ci­ety. Mrs. So­bi­aaqeel (Man­ager at Si­tara In­dus­tries) pitched in to re­flect light on the pro­fes­sional im­age of women in Pak­istan. She em­pha­sis on two ma­jor di­men­sions, one of which is the en­cour­age­ment of women in pro­fes­sional life whether they are run­ning small en­tre­pre­neur­ial projects like hand­i­crafts, bou­tiques, hand­made ar­ti­fi­cial jew­ellery or have oc­cu­pied man­age­rial po­si­tions in firms, there has to be a con­tin­ues sup­port from gov­er­nance but strong firms & in­vestors got to im­part for the ex­pan­sion of their ef­forts. One of the con­clu­sion drawn from this ef­fort is to re­state the re­la­tion­ship of men & women, we can never say that women con­trib­utes in life for men rather it's a long lasted com­pan­ion­ship of both & each of these stands in­com­plete with­out other, They al­ways con­trib­ute on equal ba­sis to make life a peace­ful jour­ney. *Cour­tesy­bysi­tara­groupof­com­pa­nies.

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