Rolls out mo­bile app

The Financial Daily - - NATIONAL -

LA­HORE: Adding to its re­cent string of suc­cess­ful ini­tia­tives, Pak­istan's lead­ing real es­tate por­tal has launched its mo­bile app for iPhoneusers to ex­plore its ex­ten­sive prop­erty data­base on the go.

" is proud to present the Zameen App, which is avail­able for down­load from the App Store. We are al­ways look­ing for new and in­no­va­tive ways to add value to our users' ex­pe­ri­ence, and this app is a great new av­enue for us to do that," said Imran Ali Khan, Co­Founder of

The app al­lows users to in­ter­act with the data­base, save their searches, re­ceive push no­ti­fi­ca­tions, and ex­plore other key fea­tures. will con­tinue to add more ser­vices to the app with newer ver­sions.

"We're look­ing to the fu­ture with the re­lease of this app, which has come out at the same time as mo­bile net­work op­er­a­tors around the coun­try have launched their 3G and 4G ser­vices. This in­creased vis­i­bil­ity cre­ates an­other unique brand­ing plat­form for the stake­hold­ers to make a name for them­selves in the boom­ing real es­tate sec­tor of Pak­istan," said Imran Ali Khan.

The launch of the app, along with's al­ready pop­u­lar, in­tu­itive and easy-to-use mo­bile web­site, are part of a mo­bile-fo­cused ap­proach that aims to bring the best of the Pak­istani real es­tate sec­tor to mil­lions of mo­bile in­ter­net users in the coun­try. -PR Staff Re­porter KARACHI: Af­ter an­nounc­ing the up­com­ing re­lease of Pak­istan's first HD Urdu lan­guage an­i­mated fea­ture film ti­tled '3 Ba­hadur', Karachi based pro­duc­tion house SOC Films is set to launch a se­ries of short doc­u­men­taries ti­tled 'I Heart Karachi', which chron­i­cles the in­di­vid­u­als who put their lives at risk in the line of duty for oth­ers. The doc­u­men­taries will be ex­hib­ited by SOC Films through pri­vate screen­ings which will be held to­wards the end of Au­gust 2014. The se­ries is be­ing screened in se­lect govern­ment and pri­vate schools and col­leges af­ter which it will be aired through ma­jor broad­cast chan­nels na­tion­wide.

The 'I Heart Karachi' doc­u­men­tary se­ries con­sists of 5 short films high­light­ing the strug­gles of Karachi­ites who risk their lives ev­ery day to make the city a bet­ter place to live. The unique se­ries cel­e­brates the ef­forts of these in­di­vid­u­als who work in some of the most vi­o­lence-prone ar­eas of Karachi yet ac­tively re­spond to vi­o­lent ex­trem­ism through pos­i­tive ac­tion. These in­di­vid­u­als in­clude Dr. Seemin Ja­mali, head of emer­gency at JPMC; Za­far Ahmed, fire­fighter; Shahid An­jum, crime re­porter for Abb Takk News; Naseem Muneer (late), po­lio worker; and Abid Fa­rooq, bomb dis­posal squad in-charge of the West zone.

Speak­ing about the new se­ries, Film and TV Di­rec­tor Sharmeen ObaidChi­noy said, "'I Heart Karachi' has been a very spe­cial project for me.

KARACHI: 'I Heart Karachi' team with film and TV di­rec­tor Sharmeen Obaid-Chi­noy. -Staff Photo

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