Pak com­pa­nies can grasp Rus­sian food mar­ket

The Financial Daily - - NATIONAL -

KARACHI: In the wake of Rus­sia's ban on im­ports of food prod­ucts that im­posed sanc­tions on Rus­sia, Pak­istan could be­come a ma­jor ex­porter of Kin­now, mango, pota­toes, rice, pro­cessed food and fruit juices to the coun­try.

This was stated by Fa­rooq Afzal, Chair­man Pak-Rus­sia Busi­ness Coun­cil (PRBC) of FPCCI on Satur­day. The years fol­low­ing the 1998 fi­nan­cial cri­sis and sub­se­quent Rus­sian debt de­fault pre­sented one of the best op­por­tu­ni­ties for ex­porters of Pak­istani food prod­ucts to en­ter the Rus­sian mar­ket. A lack of in­ter­est, in­for­ma­tion and preva­lence of stereo­types about Rus­sia kept Pak­istani ex­porters from en­ter­ing Rus­sia.

It was pre­cisely around that time the Euro­peans, Amer­i­cans and even the Chi­nese moved back in and com­pletely cap­tured the Rus­sian mar­ket he added. He fur­ther said, a visit to any su­per­mar­ket in a Rus­sian city will show how much the coun­try de­pends on im­ported food. One would be hard pressed to find any­thing of Pak­istani ori­gin be­sides cer­tain rice and Kino. The Rus­sian govern­ment's de­ci­sion to ban fruit, veg­eta­bles, meat, fish, milk and dairy im­ports from the U.S. the Euro­pean Union, Aus­tralia, Canada and other coun­tries that have im­posed sanc­tions on Moscow, is a great op­portu- nity for Pak­istani ex­porters to en­ter the Rus­sian food mar­ket.

Pak­istani ex­porters of Food prod­ucts would be well served to get in touch with knowl­edge­able (PRBC) of FPCCI. Many mem­bers of PRBC in the Rus­sian cap­i­tal have their coun­ter­parts and­have a great de­gree of ex­per­tise about the com­plex mar­ket. For Pak­istani food prod­ucts to do well in Rus­sia, a com­bi­na­tion of good mar­ket­ing and at­trac­tive pack­ag­ing is a must along with qual­ity prod­ucts. Of course, it's not just Pak­istani ex­porters of agri­cul­tural prod­ucts that stand to gain from strained ties be­tween Rus­sia and the West. -PR

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