Pak companies can grasp Russian food market
KARACHI: In the wake of Russia's ban on imports of food products that imposed sanctions on Russia, Pakistan could become a major exporter of Kinnow, mango, potatoes, rice, processed food and fruit juices to the country.
This was stated by Farooq Afzal, Chairman Pak-Russia Business Council (PRBC) of FPCCI on Saturday. The years following the 1998 financial crisis and subsequent Russian debt default presented one of the best opportunities for exporters of Pakistani food products to enter the Russian market. A lack of interest, information and prevalence of stereotypes about Russia kept Pakistani exporters from entering Russia.
It was precisely around that time the Europeans, Americans and even the Chinese moved back in and completely captured the Russian market he added. He further said, a visit to any supermarket in a Russian city will show how much the country depends on imported food. One would be hard pressed to find anything of Pakistani origin besides certain rice and Kino. The Russian government's decision to ban fruit, vegetables, meat, fish, milk and dairy imports from the U.S. the European Union, Australia, Canada and other countries that have imposed sanctions on Moscow, is a great opportu- nity for Pakistani exporters to enter the Russian food market.
Pakistani exporters of Food products would be well served to get in touch with knowledgeable (PRBC) of FPCCI. Many members of PRBC in the Russian capital have their counterparts andhave a great degree of expertise about the complex market. For Pakistani food products to do well in Russia, a combination of good marketing and attractive packaging is a must along with quality products. Of course, it's not just Pakistani exporters of agricultural products that stand to gain from strained ties between Russia and the West. -PR