Giles Deacon unveils new collections
KARACHI: The latest machine-washable collections of P&G's Global Fashion Consultant, Giles Deacon, were exclusively unveiled at P&G Future Fabrics, which included a range for Ariel.
Deacon commented: "After a year of working with P&G Fabric Care I have seen their advances in fabric care. I've spent time with the talented team at the innovation centre in Brussels and the progress in their work. I've been inspired by what Ariel can do to ensure that clothes remain beautiful long after they were designed.
A keynote speech, given by John Turner, P&G's Research & Development director, focused on WHY people's preferences and perceptions toward their clothes change. Turner revealed that P&G Fibre Scientists are introducing new advances in the 3Step FibreSCIENCE approach; to Clean, Protect and Enhance, which focus on prolonging and improving the multi- sensorial fabric properties that influence people's perception of their clothes: the look, the feel and the scent. The life cycle of our clothes is often cut short because these properties are not cared for properly.
KARACHI: A reception is hosted on the occasion of completion of 30 years of Anjum Asif Company. Anjum Nisar, Saleem Qasim Patel, Mirza Ikhtiar Baig, Shujaat Ali Baig and others are present on the occasion. -Staff Photo