Fast growth seen in Pak­istan real es­tate sec­tor

The Financial Daily - - NATIONAL -

Staff Re­porter KARACHI: Safety and se­cu­rity drive house­hunters' de­ci­sions about where to live, with these fac­tors out­play­ing other con­cerns, such as lo­ca­tion and af­ford­abil­ity, ac­cord­ing to a new re­port on Pak­istan's prop­erty mar­ket. The find­ings are con­tained in new re­search from Pak­istan's best prop­erty web­site, La­mudi.pk, which yes­ter­day re­leased its first an­nual re­port on the fu­ture of real es­tate in Pak­istan.

The re­port was launched at a con­fer­ence for the prop­erty in­dus­try hosted by La­mudi, held in Karachi on Fri­day, Novem­ber 28. Coun­try Direc­tor of La­mudi.pk, Saad Ar­shad, briefed leading real es­tate agents, de­vel­op­ers and me­dia about the find­ings of the re­search. Ex­perts from the prop­erty and fi­nan­cial sec­tors were on hand to give pre­sen­ta­tions and share their views about Pak­istan's prop­erty mar­ket and the in­vest­ment en­vi­ron­ment.

The re­port; Real Es­tate in the Emerg­ing Mar­kets, pro­vides a com­pre­hen­sive over­view of the prop­erty sec­tor in 16 emerg­ing coun­tries, in­clud­ing Pak­istan. The re­port is based on a se­ries of on­line sur­veys con­ducted with house-hunters and real es­tate agents in each coun­try, as well as on­site data from La­mudi's global net- work of web­sites. The re­search ex­am­ines the habits of on­line prop­er­ty­seek­ers, while of­fer­ing in­sights into the fu­ture of the prop­erty sec­tor, based on in­ter­views and sur­veys with lo­cal prop­erty ex­perts.

The cus­tomer sur­vey ex­am­ined house-hunt­ing habits among buy­ers and renters in Pak­istan. Safety emerged as the most im­por­tant fac­tor for those who are look­ing for a new home. Whether they are buy­ing or rent­ing, the most im­por­tant fac­tor for all Pak­istani house-hunters when choos­ing where to live is safety. More than 40 per­cent of sur­vey re­spon­dents said this was the de­cid­ing fac­tor when choos­ing where to live.

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