Decline of traditional media and rise of social media
arshita Anand says "Social media is a form of mass communication such as using the internet, on the other hand, traditional media includes newspaper, television and radio etc.". Television as a part of traditional media brings colorful picture with sound but radio carries only sound. Newspaper, on the other hand, enhances our language in terms of writing and reading capabilities. Newspaper carries information concerning different subjects through different units like articles, columns, features, news stories and so forth. But the problem with newspaper is; it takes time to dispatch the information, and people have to wait for the information around its time interval of 24 hours. But, in this case, television is the only medium that airs information round the clock.
The idea; traditional media is losing the ground before social media is somehow acceptable, because newspapers take time to convey information for which people wait but television is still in its full swing. In addition to this, some people do not have ability to read newspaper but they are easily informed through television. Television, on the flip side, breaks the information gap for the blind people who do nothave ability to watch anything but it presents everything through sound before them. This is the praiseworthy step which the television measures to break this information gap. Besides, the deaf people have no ability to listen to something but they can read the newspapers and also the television brings the sub titles in the bottom of screen which describes what someone is talking to them.We can read newspapers and magazines easily and also can listen and watch to radio and television channels respectively. Also, we can access to social media in cheap rates mostly young people read the newspapers and books directly through internet but aged people do not read the news directly through internet because they are not interested in the social media.
Let suppose, if a person is habitual to read book and he/she travels to a certain place, they have no accommodation of books. So they use the smart phones which they fulfill their need to read books through. That's the reason traditional media is losing the position before social media to some extents. In academies, social media is used at greater extent through which students share academic information with one another. It means social media is also helpful in ameliorating academic performance.
In emergency, our family members go to foreign countries this help also they get through social media, and they communicate people living abroad before they leave their homes. Social media affect also the lives of teen-agers. They spend many hours in using social media for watching videos, listening to music and playing games. Besides, teen-agers take help of social media to develop presentation and school home work. Social media grow in all societies they have the greater impacts on the minds of people.
Use of social media has become a general trait among elite and lower class people. One day, a girl was reading the drama in written form through smartphones, "I cannot use books in hands", she said. It means traditional media is gradually losing the ground. The lives of people get distract, when they feel themselves to be deprived of their social media use for little. Social media has become a panacea for their loneliness and isolation as well. People cannot live sans media of new type.
In Pakistan, it is big challenge to combat this heavy use of social media among people. The research aimed at finding the solution to this gruesome phenomenon must be executed. Also, the panacea for the traditional media to be reused cum utilized must be introduced at best.