IMC and IAK mark Iqbal's birth­day

The Financial Daily - - NATIONAL -

KARACHI: In­dus Mo­tor Com­pany Lim­ited (IMC) in col­lab­o­ra­tion with So­ci­ety for I Am Karachi (IAK) held a spe­cial event at Hill Park on No­vem­ber 9, 2018 to com­mem­o­rate Iqbal Day and pledge to ad­vance the spirit of clean­li­ness in the coun­try, says a Press re­lease.

A part of IMC-IAK's 5S Clean Karachi Cam­paign 2018, the event drew over 200 at­ten­dees in­clud­ing stu­dents and teach­ers from lo­cal schools as well as Toy­ota's Goth Ed­u­ca­tion Pro­gram ac­com­pa­nied by rep­re­sen­ta­tives and se­nior of­fi­cials from IMC and IAK who par­tic­i­pated in the ac­tiv­ity with great en­thu­si­asm.

The event com­prised of some speeches in­clud­ing the key­note speech by Faizan Mustafa, Gen­eral Man­ager, IMC who paid trib­ute to Dr Al­lama Muham­mad Iqbal for his rev­o­lu­tion­ary think­ing and urged young­sters to play their role in the devel­op­ment of a more pros­per­ous Pak­istan.

Com­ment­ing on the oc­ca­sion, CEO of IMC, Ali As­ghar Ja­mali, said, "It is highly im­por­tant to pay re­spect to our na­tional heroes and re­mind our young gen­er­a­tions about the sac­ri­fices th­ese great in­di­vid­u­als have made for the na­tion. Dr. Al­lama Iqbal's po­etic work em­pha­sized the need for ed­u­ca­tion and en­cour­aged cit­i­zens to re­al­ize their po­ten­tial in build­ing a bet­ter and stronger Pak­istan."

He added, "As a re­spon­si­ble cor­po­rate en­tity, IMC aims to in­still a sense of own­er­ship, par­tic­u­larly among young chil­dren, to in­spire them to un­der­stand the pos­i­tive im­pact they can make within the so­ci­ety. We hope that ini­tia­tives such as the 5S Clean Karachi Cam­paign al­low many more cit­i­zens to truly care for their coun­try and sup­port its well­be­ing."

With the aim to foster a sense of civic re­spon­si­bil­ity and en­cour­age so­cially re­spon­si­ble habits, the event also fea­tured an aware­ness ses­sion on Toy­ota's 5S phi­los­o­phy. The 5S value set re­volves around the prin­ci­ples of clean­li­ness, sort­ing, tidi­ness, or­ga­ni­za­tion, and neat­ness in a sys­tem­atic and con­sis­tent man­ner. Th­ese prin­ci­ples can be ap­plied by cit­i­zens to any task in their daily lives to be­come more ef­fi­cient and de­liver high-qual­ity re­sults.

The event was con­cluded by a clean drive in the park that was ex­e­cuted by par­tic­i­pat­ing stu­dents and IMC, IAK of­fi­cials. The drive com­ple­ments the cam­paign's pre­vi­ously held aware­ness and mo­bi­liza­tion ses­sions held across 17 dif­fer­ent lo­ca­tions in Karachi, in­clud­ing schools, sports acad­e­mies, com­mu­nity cen­ters and Mehmood Ghaz­navi and Frere Hall parks.

IAK Ex­ec­u­tive Di­rec­tor, Am­ba­reen Thomp­son, said, "I AM KARACHI is fully com­mit­ted to Karachi and its peo­ple and pub­lic spa­ces. We are ac­tively work­ing to re­claim not just pub­lic spa­ces but also to end in­tol­er­ance and di­vi­sive­ness. The clean drive is our give back to our com­mu­nity and city, our com­mit­ment to a cleaner, greener Karachi."

The spirit shared by IMC at the cer­e­mony was one that goes be­yond pro­duc­ing cars. IMC be­lieves in play­ing a lead­ing role in own­ing the ci­ties of Pak­istan and part­ner­ing with lo­cal com­mu­ni­ties to make our ci­ties bet­ter, cleaner and vi­brant places to live.

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