Al Jazeera aims to in­te­grate so­cial me­dia

The Pak Banker - - Front Page -


Al Jazeera is weigh­ing op­tions to ei­ther go in for sub­scrip­tion rev­enues or stick with its ex­ist­ing ad­ver­tis­ing model.

"We will not do this at the ex­pense of our cus­tomers. If we know that we will lose our cus­tomers then we will not start charg­ing," Taahir Hoor­zook, head of new plat­form de­vel­op­ment, dis­tri­bu­tion and li­cens­ing depart­ment at Al Jazeera, told Gulf News. Al Jazeera's main pri­or­ity is "cus­tomers" and "we are study­ing op­tions to make rev­enues. We are also look­ing at ad­ver­tise­ment and this may be a bet­ter op­tion," he said. The in­de­pen­dent broad­caster, owned by the state of Qatar, charges $50 per year and $10 per month to watch Al Jazeera Sports TV chan­nels +1 to +8 and $35 (Dh128.45) per year to watch Al Jazeera Sports TV chan­nels +9, +10, HD1 and HD2.

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