IFC and Aquaya launch Water Busi­ness Kit in Kenya

The Pak Banker - - Front Page -

NAIROBI: IFC, a mem­ber of the World Bank Group, and Aquaya, a non-profit re­search and con­sult­ing or­ga­ni­za­tion, jointly launched to­day the Water Busi­ness Kit: Kenya. The kit pro­vides Small and Medium En­ter­prises (SMEs) and en­trepreneurs with a step-by-step guide to de­vel­op­ing a water treat­ment and vend­ing busi­ness in Kenya to im­prove pub­lic health and grow the econ­omy. The tra­di­tional bot­tled water mar­ket in Kenya is thriv­ing with sales es­ti­mated at KShs.12 bil­lion per year and over 100 brands in the mar­ket. This in­di­cates that there is con­sumer de­mand for safe treated drink­ing water, and an op­por­tu­nity for busi­nesses that can of­fer com­pa­ra­ble qual­ity water at a lower price. IFC and Aquaya launched the kit at a work­shop in Nairobi at­tended by Kenyan SMEs and en­trepreneurs in­ter­ested in ex­pand­ing or mov­ing into the water treat­ment busi­ness.

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