BMO'S study explore issues affecting Canadian women
In advance of International Women's Day on March 8th, BMO Financial Group today hosted a panel in Toronto featuring five BMO executives who discussed a variety of issues related to women and wealth. They also unveiled findings from a new BMO study on the topic. Betsey Chung, Vice President and Head of Marketing and Client Strategy, BMO Private Client Group: Women Have Become Increasingly Independent and Affluent Betsey Chung opened the panel by noting that women have different needs than men with their wealth and that financial institutions need to connect with them using compelling interactions and experiences rather than traditional marketing tactics. Gone are the days when banks marketed almost exclusively to men who controlled the most important financial decisions, said Ms. Chung. Today's modern women have become more independent and affluent, controlling approximately onethird of all wealth in North America.