BMO'S study ex­plore is­sues af­fect­ing Cana­dian women

The Pak Banker - - COMPANIES/BOSS -

In ad­vance of In­ter­na­tional Women's Day on March 8th, BMO Fi­nan­cial Group to­day hosted a panel in Toronto fea­tur­ing five BMO ex­ec­u­tives who dis­cussed a va­ri­ety of is­sues re­lated to women and wealth. They also un­veiled find­ings from a new BMO study on the topic. Bet­sey Chung, Vice Pres­i­dent and Head of Mar­ket­ing and Client Strat­egy, BMO Pri­vate Client Group: Women Have Be­come In­creas­ingly In­de­pen­dent and Af­flu­ent Bet­sey Chung opened the panel by not­ing that women have dif­fer­ent needs than men with their wealth and that fi­nan­cial in­sti­tu­tions need to con­nect with them us­ing com­pelling in­ter­ac­tions and ex­pe­ri­ences rather than tra­di­tional mar­ket­ing tac­tics. Gone are the days when banks mar­keted al­most ex­clu­sively to men who con­trolled the most im­por­tant fi­nan­cial de­ci­sions, said Ms. Chung. To­day's mod­ern women have be­come more in­de­pen­dent and af­flu­ent, con­trol­ling ap­prox­i­mately onethird of all wealth in North Amer­ica.

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