Fran­chise Ex­hi­bi­tion to­day

The Pak Banker - - NATIONAL - Our Cor­re­spon­dent

The event is not only show­cas­ing the success of lead­ing fran­chises in Pak­istan, but is also high­light­ing the busi­ness op­por­tu­ni­ties avail­able for the lo­cal and for­eign in­vestors in the fran­chise mar­ket in Pak­istan. With a pop­u­la­tion of more than 180 mil­lion peo­ple, Pak­istan is seen as one of the world's largest un­tapped mar­kets for fran­chis­ing.

While fran­chis­ing made its foray in Pak­istan in a small man­ner, over the re­cent years, it has ex­panded ex­po­nen­tially to reach a level where fran­chis­ing is no longer lim­ited only to the ma­jor met­ros and state cap­i­tals. Fran­chis­ing is pen­e­trat­ing to the core of Pak­istan's re­tail­ing net­work, and is fast be­com­ing the busi­ness model of choice, most no­tice­ably in Tele­com, Food & Bev­er­ages, Ap­parel, Ed­u­ca­tion and Real-es­tate.

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