Franchise Exhibition today
The event is not only showcasing the success of leading franchises in Pakistan, but is also highlighting the business opportunities available for the local and foreign investors in the franchise market in Pakistan. With a population of more than 180 million people, Pakistan is seen as one of the world's largest untapped markets for franchising.
While franchising made its foray in Pakistan in a small manner, over the recent years, it has expanded exponentially to reach a level where franchising is no longer limited only to the major metros and state capitals. Franchising is penetrating to the core of Pakistan's retailing network, and is fast becoming the business model of choice, most noticeably in Telecom, Food & Beverages, Apparel, Education and Real-estate.