HTC in­tro­duces smart­phone to re­store earn­ings

The Pak Banker - - COMPANIES/BOSS -

HTC Corp re­leased a new ver­sion of its main­stay One smart­phone, a de­vice it's count­ing on to help re­store prof­itabil­ity.

The HTC One M8 fea­tures a 5-inch (13-cen­time­tre) high- def­i­ni­tion screen, Qual­comm Inc's Snap­dragon 801 pro­ces­sor and a mi­cro SD slot, the Taoyuan, Tai­wan-based com­pany said in a pre­sen­ta­tion on Tues­day in New York. Its phys­i­cal de­sign mir­rors that of last year's HTC One model, which suf­fered pro­duc­tion de­lays and a short­age of com­po­nents. The shares rose to their high­est level in four months.

Nine con­sec­u­tive quar­ters of sales de­clines pushed HTC to its first an­nual loss last year as its mar­ket­ing budget shrank, and it faced stiffer com­pe­ti­tion from Ap­ple, Sam­sung Elec­tron­ics and Len­ovo Group Ltd de­vices. HTC has worked to solve pro­duc­tion prob­lems it faced last year, and a wider lineup of mid-range phones will help it reach more con­sumers this year, Chief Fi­nan­cial Of­fi­cer Chang Chialin told in­vestors last month.

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