For citizens' of Pakistan, products and companies such as Honda, Metro, Nestlé, PTCL and Lay's offer the best price-quality in markets.
These findings come from the first Best Buy Award research survey in Pakistan, which was conducted by the Swiss organization ICERTIAS. The organization measures citizens' experiences and satisfaction with the price-quality ratio of marketed products and services. The research was conducted in Pakistan in July 2015.
As part of the Best Buy Award research survey, respondents were asked what they felt represented the best price-quality ratio, i.e., the best value for their money, according to their personal experiences with specific products or service categories on the Pakistan market. The research in Pakistan encompassed about 50 different non-economic and economic categories in sectors such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications, finance etc. First-place winners in the other researched categories included Alfarid (rice), Honda (family cars), Nestlé (breakfast cereals), Lay's (snack producer), PTCL (broadband Internet provider) and Coca Cola (soft drink). The Best Buy Award research does not measure brand equity or market share. The customers' experience, opinion, satisfaction and perception are exclusively used to gauge the best price/quality ratio of goods and services.