The Pak Banker - - COMPANIES/BOSS -

Mar­ket­ing in­tel­li­gence firm In­sid­eView Inc. has raised $32.5 mil­lion in eq­uity and debt fund­ing from a group of in­vestors led by Spring Lake Eq­uity Part­ners, tak­ing the to­tal fund­ing it has raised so far to over $80 mil­lion, the com­pany said on Fri­day.

The com­pany will in­vest money from the latest round in three of its fastest grow­ing ar­eas: big data plat­forms, ap­pli­ca­tion pro­gram­ming in­ter­face prod­ucts and mar­ket­ing prod­ucts.

In­sid­eView's pro­pri­etary MTV method­ol­ogy pro­vides mar­ket­ing in­tel­li­gence to over 20,000 cus­tomers. It ag­gre­gates data from 40,000 sources, tri­an­gu­lates and val­i­dates it be­fore pro­vid­ing its sub­scribers in­sights on so­cial, news and busi­ness in­sights.

"In this new world of uber­com­pe­ti­tion, in­sight from big data is the ul­ti­mate ad­van­tage be­cause mar­ket in­tel­li­gence turns in­for­ma­tion into op­por­tu­nity," said Jeff Wil­liams, part­ner at Spring Lake Eq­uity Part­ners, in the state­ment. Wil­liams be­comes a mem­ber on In­sid­eView's board as part of the trans­ac­tion.

In­sid­eView's in­vestors Big Sky Part­ners, Foun­da­tion Cap­i­tal, Rem­brandt Ven­ture Part­ners and Split Rock Part­ners also par­tic­i­pated in the latest round.

The com­pany op­er­ates a de­vel­op­ment cen­tre in Hy­der­abad that builds tech­nolo­gies to drive its mar­ket in­tel­li­gence tools, which are used by com­pa­nies in com­mer- cial real es­tate, bank­ing and man­u­fac­tur­ing sec­tors.

In­sid­eView hopes to lever­age Spring Lake's Wall Street con­nec­tions to work closely with the fi­nan­cial ser­vices in­dus­try.

"The mind­set in com­pa­nies to­day is evolv­ing from 'help me be faster' to ' help me be smarter'. Ev­ery com­pany is look­ing to mar­ket in­tel­li­gence to drive suc­cess, not just early adopters," said Um­berto Mil­letti, chief ex­ec­u­tive of In­sid­eView.

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