The Kishore Chhabria-run Allied Blenders & Distillers Private. Ltd (ABD), which is planning to go public with around Rs.1,000-crore issue over the next 18 months, has hired a new managing director and chief executive. The largest home-grown liquor company-the UB Group is now owned by the British giant Diageo Plc-has roped in Anupam Datta, a veteran marketer and the man behind the successful launch of the Reliance Industries-promoted football league, the Indian Super League, as the new managing director and chief executive officer.
"Datta has taken charge since the mid-July. With his arrival, my role will be limited to strategy and planning apart from preparing ABD for the Rs.1,000 crore share sale. Also, from now on, I will be only the executive vice-chairman and will not be involved in the day-to-day running of the company," Deepak Roy, the incumbent executive vice-chairman and chief executive said. Before joining ABD, Datta was heading Kellogg's South Africa and prior to which he was heading the American cereal major's operations in the country.