UAE bank­ing fo­cus shift­ing to dig­i­tal, di­rect ser­vices

The Pak Banker - - FRONT PAGE -

DUBAI: Emi­rates NBD ex­pects strong growth in online bank­ing, steady use of au­to­mated teller ma­chines and in­ter­ac­tive teller ma­chines, and a re­duc­tion in the num­ber of voice calls in line with global trends, ac­cord­ing to a se­nior of­fi­cial.

Pe­dro Car­doso, head of mul­ti­chan­nel and CRM at Emi­rates NBD, said ap­prox­i­mately 80 per cent of the bank's trans­ac­tions are al­ready per­formed through dig­i­tal and di­rect chan­nels such as online, mo­bile, ATMs and call cen­tre.

The bank is ex­pected to reach 90 per cent of to­tal trans­ac­tions out­side its branches through var­i­ous con­ve­nient chan­nels in the next three years due to the grow­ing pop­u­lar­ity of the mo­bile and online bank­ing chan­nels.

"Our mo­bile bank­ing plat­form has ex­pe­ri­enced dra­matic growth since the last few years.

In 2014 alone, the num­ber of cus­tomers us­ing mo­bile bank­ing went up by 30 per cent, and we re­cently reached half- a- mil­lion down­loads of our app," Car­doso told media in an in­ter­view.

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