Net­flix con­sid­er­ing con­tent part­ner­ship with Soft­Bank in Ja­pan

The Pak Banker - - COMPANIES/BOSS -

YORK: Net­flix Inc. and Soft­Bank Group are con­sid­er­ing a con­tent part­ner­ship for the video stream­ing ser­vice set to start in Ja­pan on Sept. 2.

Soft­Bank will also sell Net­flix sub­scrip­tions in the coun­try through its re­tail shops, the two com­pa­nies said in a state­ment in Tokyo on Mon­day. The ser­vice will range from 650 yen ($5.35) to 1,450 yen a month and will come with one month of free view­ing. Net­flix has al­ready part­nered with Fuji Media Hold­ings Inc. to pro­duce a drama for the ser­vice's de­but, the first time for the U.S.-based com­pany to launch in an over­seas mar­ket with lo­cal con­tent. The world's largest online sub­scrip­tion video ser­vice will com­pete with Hulu's Ja­pan busi­ness, owned by Nip­pon Tele­vi­sion Hold­ings Inc., and stream­ing ser­vices of­fered by NTT Docomo Inc. and Soft­Bank's own Uula.

Sub­scribers to Net­flix ser­vice world­wide rose to about 65.6 mil­lion as of the sec­ond quar­ter. Hulu has about 1 mil­lion users in Ja­pan as of March, each pay­ing about 933 yen a month. Docomo's dTV stream­ing ser­vice of­fers ac­cess to movies, Ja­panese an­i­mated films and se­ries and dra­mas for 500 yen a month. Soft­Bank's Uula has 1.57 mil­lion sub­scribers pay­ing 467 yen a month. Fuji TV will premier the teenage drama "Ter­race House" when Net­flix in Ja­pan next week, the broad­caster said in June. Fuji is also pro­duc­ing "Ate­lier," a drama set in the lin­gerie in­dus­try.

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