Google bring­ing tweets to desk­tops

The Pak Banker - - COMPANIES/BOSS -

DELHI: Google has started dis­play­ing tweets in desk­top search re­sults, thanks to a new deal that the tech com­pany inked with Twit­ter on 21 Au­gust. The deal is merely an ex­ten­sion of the part­ner­ship that be­gan in May this year when Google started in­clud­ing tweets in mo­bile search re­sults. Now the com­pany has ex­panded this to in­clude desk­top searches, and in English, ev­ery­where.

There was no for­mal an­nounce­ment as the com­pa­nies broke away from tra­di­tion by an­nounc­ing the deal through a se­ries of cute tweets be­tween them. Hey @twit­ter, Search party at our place. Meet us on desk­top?" Google said, to which Twit­ter replied, "You got it, @google. We'll bring the Tweets." This is not the first time that the com­pa­nies have come to­gether. In fact, the Google-Twit­ter part­ner­ship goes back as far as 2009, when tweets were dis­played within Google search re­sults. Un­for­tu­nately, that ended a cou­ple of years later when then Twit­ter chief op­er­at­ing of­fi­cer Ali Rowghani re­port­edly claimed that he wanted to have more con­trol over the con­tent on Twit­ter. Since then, the so­cial media com­pany has been on a down­ward tra­jec­tory with growth stag­nat­ing. The rise of ri­val so­cial ap­pli­ca­tions, in­clud­ing What­sApp and Face­book Mes­sen­ger, fur­ther killed its ap­peal and user base. As per latest re­ports, even the com­pany stock has taken a huge beat­ing, down 29% since 28 July, when the com­pany an­nounced its sec­ond quar­ter earn­ings, warn­ing in­vestors that boost­ing its user growth rate will take a long time.

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