HTC's CEO takes another job

The Pak Banker - - COMPANIES/BOSS -

SHANG­HAI: HTC's for­mer CEO is still stay­ing with the be­lea­guered phone com­pany, but he's tak­ing on another role at another firm: ex­ec­u­tive di­rec­tor for Dig­i­tal Do­main. It's the vis­ual ef­fects com­pany be­hind Iron Man 3, Fu­ri­ous 7, Trans­form­ers, and Tron Legacy, among other movies. Chou will serve on the ex­ec­u­tive com­mit­tee, but his pre­cise role isn't yet clear be­yond the board's belief that " he will con­trib­ute his valu­able in­sights in the Group's busi­ness de­vel­op­ment, and bring sat­is­fac­tory ben­e­fits to the stake­holder."

The move makes sense for both Chou and HTC, ac­tu­ally, as the HTC is ramp­ing up to make its Vive VR head­set a se­ri­ous con­tender. Some kind of part­ner­ship be­tween HTC and Dig­i­tal Do­main would make sense too, as Dig­i­tal Do­main has been do­ing more VR work lately. It formed a part­ner­ship with Im­mer­sive Media called IM360, which led to projects like Co­nan O'Brien in VR at ComicCon.

But HTC (and, one as­sumes, Dig­i­tal Do­main) clearly has higher as­pi­ra­tions for VR than brand ac­ti­va­tions. Although the roll­out of the Vive is mov­ing along a lit­tle more slowly than hoped, it does seem like it's go­ing to have a real shot at set­ting it­self apart from its com­peti­tors thanks to its abil­ity to track your po­si­tion in a room. If HTC can pull it off, we might stop re­fer­ring to it as a be­lea­guered phone com­pany and start re­fer­ring to it as a VR com­pany.

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