McDonald's to launch 150 stores in China in 2016
McDonald's Corp plans to launch in China this year 150 outlets where clients can customize burgers to suit their tastes, as the world's top restaurant chain aims to grow sales in the country after being hit by a fast-food scandal in 2014.
The U.S. burger chain currently has 11 such outlets on the mainland, including in Shanghai, Guangzhou, Shenzhen and Beijing, Regina Hui, senior director of communications for McDonald's China said in an email received late on Thursday, in which she also disclosed the plans for the 150 restaurants.
McDonald's beat analyst forecasts for quarterly samerestaurant sales this week, adding momentum to a global recovery for the chain as demand picked up in China.
Its same-store sales in China rose 4 percent in the fourth quarter of 2015, the second straight quarter of growth after four quarters of falling sales.
The so-called ' Create Your Taste' outlets allow customers to build customized burgers from a wide selection of ingredients.