McDon­ald's to launch 150 stores in China in 2016

The Pak Banker - - COMPANIES/BOSS -

McDon­ald's Corp plans to launch in China this year 150 out­lets where clients can cus­tom­ize burg­ers to suit their tastes, as the world's top restau­rant chain aims to grow sales in the coun­try af­ter be­ing hit by a fast-food scan­dal in 2014.

The U.S. burger chain cur­rently has 11 such out­lets on the main­land, in­clud­ing in Shang­hai, Guangzhou, Shen­zhen and Bei­jing, Regina Hui, se­nior di­rec­tor of com­mu­ni­ca­tions for McDon­ald's China said in an email re­ceived late on Thurs­day, in which she also dis­closed the plans for the 150 restau­rants.

McDon­ald's beat an­a­lyst fore­casts for quar­terly samer­estau­rant sales this week, adding mo­men­tum to a global re­cov­ery for the chain as de­mand picked up in China.

Its same-store sales in China rose 4 per­cent in the fourth quar­ter of 2015, the se­cond straight quar­ter of growth af­ter four quar­ters of fall­ing sales.

The so-called ' Cre­ate Your Taste' out­lets al­low cus­tomers to build cus­tom­ized burg­ers from a wide se­lec­tion of in­gre­di­ents.

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