KARACHI

The Pak Banker - - FRONT PAGE -

Easypay, Pak­istan's first com­pre­hen­sive on­line pay­ment so­lu­tion has part­nered with MCB Bank to en­able its on­line mer­chants to in­crease their sales and en­hance the con­sumer ex­pe­ri­ences with the help of MasterCard Pay­ment Gate­way Ser­vices. MasterCard's pay­ment gate­way is a sim­ple, safe and smart way for mer­chants to reach au­di­ences be­yond their bor­ders by pro­cess­ing Visa and MasterCard trans­ac­tions for on­line mer­chants. This is the third pay­ment method that Easypay has added, af­ter pay­ments through Easy­paisa Mo­bile Ac­counts and to­ken pay­ments at any Easy­paisa shop.

With this new plat­form, Easypay can now man­age all on­line, multi-branded, credit and debit card trans­ac­tions on be­half of its clients and Easypay is now able to serve ev­ery seg­ment of the Pak­istani mar­ket for their On­line Pay­ment needs. Con­sumers with a Credit or Debit card, or any of the 9 mil­lion Easy­paisa Mo­bile Ac­count hold­ers, can pur­chase di­rectly from part­ner e-com­merce mer­chants pow­ered by Easypay. Con­sumers with­out a credit, debit card, or Easy­paisa Mo­bile Ac­count, can also make on­line pur­chases by gen­er­at­ing an Easypay to­ken that can be paid at any of the 70,000 Easy­paisa shops across the coun­try.

Easypay is com­mit­ted to pro­vid­ing se­cure and con­ve­nient on­line pay­ment trans­ac­tions. In the in­ter­est of cus­tomer se­cu­rity, Easypay pro­vides a se­cure pay­ment page, which pro­cesses pay­ment data with­out re­quir­ing the mer­chant to han­dle or store sen­si­tive bank card de­tails. Cus­tomers can now process pay­ments se­curely through any lo­cally or in­ter­na­tion­ally is­sued pay­ment card, re­gard­less of the brand.

Last Novem­ber, Easypay part­nered with Daraz. pk, Pak­istan's largest E- com­merce store, for their Black Fri­day sales event which was a re­sound­ing suc­cess. In ad­di­tion to Daraz.pk, Easypay is also pow­er­ing on­line pay­ments for other E-com­merce mer­chants like home­shop­ping. pk, jo­vago. com, pakwheels.com, bookme.pk, on­linebazaar.pk and dealto­day.pk, etc.

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