BBC, ESPN se­cure deal for on­line Cricket WC high­lights

The Pak Banker - - MARKETS/SPORTS -

The BBC and ESPN have se­cured fouryear deals to show on-de­mand Cricket World Cup high­lights. The in­no­va­tive UK dig­i­tal rights deal with cricket's in­ter­na­tional gov­ern­ing body cov­ers ma­jor events in­clud­ing the 2019 World Cup, which will be hosted by Eng­land and Wales.

The deal with the In­ter­na­tional Cricket Coun­cil will see the BBC Sport and ESPN web­sites show video clips, end-of-day roundups and dig­i­tal pre­view pro­gram­ming for a string of events over the next four years in­clud­ing the World Twenty20 com­pe­ti­tion.

"We're very pleased to an­nounce this new agree­ment with the ICC, which is all about freeto-air ac­ces­si­bil­ity and bring­ing the best of cricket to as wide an au­di­ence as pos­si­ble across the UK," said Bar­bara Slater, di­rec­tor of BBC Sport. "The on­line rights will com­ple­ment our live ra­dio com­men­tary port­fo­lio and pop­u­lar on­line of­fer­ing, giv­ing UK au­di­ences video of the best of the ac­tion wher­ever they are."

The BBC has a host of cricket ra­dio rights, in­clud­ing Test Match Spe­cial com­men­taryand text cov­er­age on­line, but no TV rights.

The deal will al­low the BBC and ESPN to show video clips of up to six min­utes an hour.

"We are ex­tremely proud of our cov­er­age of in­ter­na­tional and do­mes­tic cricket, and are de­lighted we can ex­pand that cov­er­age with near-live in-match clips and full post-match high­lights from the big­gest tour­na­ments in the sport," said Charly Classen, gen­eral man­ager of ESPN across Europe, Middle East and Africa.

ESPN's deal in­cludes the dig­i­tal rights for the Re­pub­lic of Ire­land.

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