Auto maker Ch­ery ex­pands pres­ence in Middle East

The Pak Banker - - COMPANIES/BOSS -

Mirza Sadegh and a dozen of his fel­low Ira­ni­ans are at­tend­ing a 25-day train­ing course at the head­quar­ters of China's lead­ing car pro­ducer, Ch­ery Au­to­mo­bile, in Wuhu city, An­hui prov­ince.

The train­ing is ex­pected to give Ch­ery's Ira­nian em­ploy­ees a bet­ter un­der­stand­ing of the com­pany's pro­duc­tion flow, de­vel­op­ment goals, cor­po­rate cul­ture and Chi­nese cul­tural aspects. "Ev­ery day here is pre­cious. I am go­ing to take what I learn from here back home and make Iran-made Ch­ery cars even bet­ter than Chi­na­made ones," said Sadegh from Modi­ran Ve­hi­cle Man­u­fac­tur­ing, a Ch­ery-con­trolled firm in Ker­man in south­ern Iran.

Through MVM, Ch­ery be­came China's first auto maker to in­vest in Iran in 2004, which now has a pro­duc­tion ca­pac­ity of 60,000 units a year. MVM em­ploys more than 2,500 lo­cal staff to pro­duce some of Ch­ery's most pop­u­lar mod­els. "The trip makes us feel the power of the par­ent com­pany and also the hos­pi­tal­ity of the Chi­nese peo­ple. They re­spect us in ev­ery as­pect - our cus­toms and di­etary tra­di­tions," said Sadegh.

When the train­ing ends at the end of the month, Sadegh and his col­leges will go back home to help reach MVM's goal of ex­pand­ing an­nual pro­duc­tion ca­pac­ity to 160,000 units within the next three years. Ch­ery's chair and gen­eral man­ager Yin Tongyue signed the agree­ment to ex­pand MVM, ac­cord­ing to Ch­ery.

MVM sold about 40,000 cars in Iran last year, mak­ing Ch­ery the top-sell­ing for­eign car brand in the mar­ket. There are about 180,000 Ch­ery cars on the road in Iran.

Ch­ery, the first Chi­nese au­tomaker to pro­duce five mil­lion pas­sen­ger cars, is among the Chi­nese man­u­fac­tur­ing firms to con­trib­ute to that en­deavor. As­maa Ab­dou Galal is a mar­ket­ing man­ager in Ch­ery's Egyp­tian branch. She told Xin­hua through email that Ch­ery has sold more than 80,000 cars in Egypt since it en­tered the mar­ket a decade ago.

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