BEI­JING:

The Pak Banker - - COMPANIES/BOSS -

Vi­a­com Inc (VIAB.O) and Snapchat have ex­tended a deal that will al­low Vi­a­com to sell ad­ver­tis­ing on the mo­bile app's be­half. Un­der the deal, Vi­a­com will have the right to sell against its own con­tent on Snapchat as well as Snapchat's U.S. owned and op­er­ated ad­ver­tis­ing in­ven­tory, a Snapchat spokesman told Reuters. That in­cludes ads in Snapchat's un-part­nered "Live Sto­ries" which cu­rate sub­mit­ted posts from users in spe­cific geo­graphic lo­ca­tions or dur­ing large hol­i­days, the spokesman added, but did not dis­close the fi­nan­cial terms of the deal. Vi­a­com is the only tele­vi­sion com­pany to have this ar­range­ment with Snapchat, he said. The Wall Street Jour­nal ear­lier re­ported that a deal was likely be­tween the two. Vi­a­com al­ready had a deal with Snapchat that car­ries con­tent for Vi­a­com-owned net­works Com­edy Cen­tral and MTV. Snapchat is a mo­bile app where pho­tos, videos and mes­sages dis­ap­pear in sec­onds, the Jour­nal said. Vi­a­com re­cently ap­pointed Dau­man as ex­ec­u­tive chair­man, re­plac­ing ma­jor­ity owner Sum­ner Red­stone, over­rid­ing calls for an in­de­pen­dent board chief from Red­stone's daugh­ter, who voted against Dau­man. The de­ci­sion drew mixed re­ac­tions from in­vestors.

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