Sam­sung to show­case three cre­ative lab projects at CES 2016

The Pak Banker - - COMPANIES/BOSS -

Sam­sung Elec­tron­ics Co., Ltd., an­nounced that it will be demon­strat­ing three Cre­ative Lab (C-Lab) projects for the first time, at CES 2016. C-Lab is one of Sam­sung's in­no­va­tion pro­grams, which helps its em­ploy­ees to nur­ture their own cre­ative busi­ness ideas.

The three projects are WELT - a health­care belt that helps peo­ple man­age their waist size by mea­sur­ing their daily habits and be­hav­iors, rink - a hand-mo­tion con­troller for mo­bile VR devices, and Tip Talk - a re­mark­able new user ex­pe­ri­ence (UX) that en­ables users to hear sounds, trans­mit­ted through own body.

Th­ese C-Lab projects will be show­cased at Eureka Park, the flag­ship desti­na­tion for star­tups at CES, in Hall G, Level One of the Sands Expo, from Jan­uary 6 to Jan­uary 9, 2016. As the projects are still in the de­vel­op­ment process, they are be­ing show­cased to as­sess their mar­ket po­ten­tial and to gather hands-on feed­back from CES at­ten­dees, en­abling fur­ther im­prove­ments to be made.

WELT: WELT is a smart wear­able health­care belt that looks like a nor­mal belt, thus of­fer­ing con­sumers a more dis­creet way of us­ing smart sen­sor tech­nol­ogy to mon­i­tor

their their health. WELT is ca­pa­ble of record­ing the user's waist size, eat­ing habits and the num­ber of steps taken, as well as time spent sit­ting down. It then sends this data to a spe­cially-de­signed app for anal­y­sis, and the pro­duc­tion of a range of per­son­al­ized health­care and weight man­age­ment plans.

RINK: INK is an ad­vanced hand­mo­tion con­troller for mo­bile VR devices which of­fers a more in­tu­itive and nu­anced way to in­ter­act with the vir­tual world. The abil­ity to in­tu­itively con­trol the game or con­tent just by us­ing their hands pro­vides con­sumers with a much deeper level of mo­bile VR im­mer­sion.

TipTalk: TipTalk is a re­mark­able new UX that en­ables peo­ple to lis­ten to the sound from their smart devices, such as the Sam­sung Gear S2, with­out head­sets or ear­phones, sim­ply by touch­ing their fin­ger to their ear.

This en­hances the clar­ity of calls, en­abling them to be taken in pub­lic, even in noise- sen­si­tive or loud en­vi­ron­ments, such as a con­cert hall or build­ing site - with­out the risk of be­ing over­heard. Shaped like a watch strap, ' TipTalk' can be added to watches - ana­log or smart - and sync with smart­phones, en­abling Text- toSpeech ( TTS) func­tion­al­ity.

C-Lab: Since be­ing founded in 2012, Sam­sung's C-Lab has fos­tered cre­ative think­ing through­out the com­pany and sup­ported more than 100 projects. Of th­ese C-Lab projects, around 70 have al­ready been com­pleted, 40 of which are cur­rently be­ing fur­ther de­vel­oped by Sam­sung's busi­ness units.

This year, nine of th­ese projects have been iden­ti­fied as hav­ing an es­pe­cially high po­ten­tial. As such Sam­sung has helped th­ese pro­ject teams launch fully-fledged ex­ter­nal star­tups - with one ex­am­ple be­ing the in­ven­tor of Tip Talk, In­nom­dle Lab, which launched as a new, in­de­pen­dent com­pany in Au­gust 2015.

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