Maruti Suzuki un­veils Vitara Brezza at Auto Expo 2016

The Pak Banker - - BUSINESS -

Car mar­ket leader Maruti Suzuki In­dia Ltd took the wraps off the Vitara Brezza at the 16th edi­tion of the auto expo on Wed­nes­day. The com­pany's maiden of­fer­ing in the compact sports util­ity ve­hi­cle (SUV) seg­ment goes on sale from March. The com­pany will an­nounce the price closer to the launch.

"The Vitara has been de­vel­oped un­der a unique process with a sharp fo­cus on In­dian cus­tomers," said Toshi­hiro Suzuki, pres­i­dent and chief op­er­at­ing of­fi­cer, Suzuki Mo­tor Corp., ad­dress­ing the me­dia. Kenichi Ayukawa, man­ag­ing di­rec­tor and chief ex­ec­u­tive, said, "If the Baleno is our poster for make in In­dia, the Brezza is our state­ment of cre­ate in In­dia."

De­vel­oped at a cost of Rs.860 crore, the Brezza will com­pete with the Mahin­dra TUV3OO, Re­nault Duster and Nis­san Ter­rano in In­dia. Un­like the re­cently launched Baleno and S-Cross, which are re­tailed through the pre­mium chan­nel Nexa, the lat­est of­fer­ing will be avail­able across all the Maruti deal­er­ships. Brezza is the first prod­uct that has been de­vel­oped from sketch to val­i­da­tion by an In­dian team.

Suzuki plans to in­tro­duce 20 new mod­els glob­ally by 2020, of which 11 mod­els will be in the small car seg­ment and nine in the sedan and util­ity ve­hi­cle seg­ment, as it seeks to shed the small-car-maker tag. At least 15 of the new cars are ex­pected to be launched in In­dia, where it aims to sell more than 2 mil­lion units (in­clud­ing ex­ports) by 2020, up from 1.3 mil­lion units sold dur­ing the year ended 31 March 2015.

In his first- ever in­ter­ac­tion with re­porters in In­dia, Toshi­hiro Suzuki said the In­dia sub­sidiary will have to shoul­der greater re­spon­si­bil­ity as Suzuki ex­pands its pres­ence into newer mar­kets and braces to stave off com­pe­ti­tion from ri­vals by pro­duc­ing mod­els which are bet­ter than ex­pec­ta­tions.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.