World has buying Chinese stuff in February
FOR long, Chinese consumers have been enjoying the annual ritual of shopping in the run-upto Spring Festival in February. Now, thanks to e-commerce, the world is partaking of the fun. Elena Zhang, sales manager of Xi'an Silk Road Crafts Co Ltd, said the company startedreceiving overseas orders for the Spring Festival in July last year. The most recent order came in from Spain on Jan 20, for more than 1,000 red anterns madeof Chinese fabric. Orders for various products related to Chinese New Year came in from Russia, Canada,France and Germany as well. AliExpress, a website that sells made-inChina products to overseas customers, is by far themost used online shop. It belongs to Alibaba, China's largest e-commerce player. "Fabric lanterns priced between $1.5 and $4.3 each are the most popular items this year.Usually, overseas buyers place their Spring Festival orders in summer every year. But wehave seen additional orders around the year-end, too. We infer enthusiasm among overseasconsumers for Chinese New Year has been increasing. Also, the convenience of e-commerceappears to increase sales this year," said Zhang.
The city of Yiwu, crowned as the international hub for small commodities, has beenwitnessing rise in sales to overseas consumers ever since its international shippingoperations started on Dec 31 last year. The division shipped more than 1 million parcels outof China till mid-January. One of the companies making full use of this new service is Yiwu Wonderful Lantern Co Ltd.Xia Rongwang, manager of the company, said a large number of orders materialized sincemid-January, especially from overseas Chinese in countries like Malaysia. "Our China Dream series of lanterns were the bestsellers among overseas Chinese this year.Some of them told me the lanterns make them feel as if they were celebrating the New Yearon the Chinese mainland," he said. Besides Spring Festival-related items like lanterns, overseas consumers splurged on otherChina-made products to make the most of low prices that were on offer in the run-up to, andduring, the holiday period. According to DHgate, a leading Chinese online wholesale marketplace, Canadian buyers buya lot of sofa throws and bed throws that are useful during winter. Orders started in Octoberlast year, and have been increasing ever since. Russians lead overseas buyers of Chinese products. Russia has more than 30 million onlineshoppers. And more than half of them are said to have bought stuff on Chinese onlineretailers.