World has buy­ing Chi­nese stuff in Fe­bru­ary

The Pak Banker - - OPINION - Shi Jing

FOR long, Chi­nese con­sumers have been en­joy­ing the an­nual rit­ual of shop­ping in the run-upto Spring Fes­ti­val in Fe­bru­ary. Now, thanks to e-com­merce, the world is par­tak­ing of the fun. Elena Zhang, sales man­ager of Xi'an Silk Road Crafts Co Ltd, said the com­pany start­e­dreceiv­ing over­seas or­ders for the Spring Fes­ti­val in July last year. The most re­cent or­der came in from Spain on Jan 20, for more than 1,000 red an­terns madeof Chi­nese fab­ric. Or­ders for var­i­ous prod­ucts re­lated to Chi­nese New Year came in from Rus­sia, Canada,France and Ger­many as well. AliEx­press, a web­site that sells made-in­China prod­ucts to over­seas cus­tomers, is by far the­most used on­line shop. It be­longs to Alibaba, China's largest e-com­merce player. "Fab­ric lanterns priced be­tween $1.5 and $4.3 each are the most pop­u­lar items this year.Usu­ally, over­seas buy­ers place their Spring Fes­ti­val or­ders in sum­mer ev­ery year. But we­have seen ad­di­tional or­ders around the year-end, too. We in­fer en­thu­si­asm among over­seascon­sumers for Chi­nese New Year has been in­creas­ing. Also, the con­ve­nience of e-com­merceap­pears to in­crease sales this year," said Zhang.

The city of Yiwu, crowned as the in­ter­na­tional hub for small com­modi­ties, has been­wit­ness­ing rise in sales to over­seas con­sumers ever since its in­ter­na­tional ship­pin­g­op­er­a­tions started on Dec 31 last year. The divi­sion shipped more than 1 mil­lion parcels outof China till mid-Jan­uary. One of the com­pa­nies mak­ing full use of this new ser­vice is Yiwu Won­der­ful Lan­tern Co Ltd.Xia Rong­wang, man­ager of the com­pany, said a large num­ber of or­ders ma­te­ri­al­ized sincemid-Jan­uary, es­pe­cially from over­seas Chi­nese in coun­tries like Malaysia. "Our China Dream se­ries of lanterns were the best­sellers among over­seas Chi­nese this year.Some of them told me the lanterns make them feel as if they were cel­e­brat­ing the New Yearon the Chi­nese main­land," he said. Be­sides Spring Fes­ti­val-re­lated items like lanterns, over­seas con­sumers splurged on oth­erChina-made prod­ucts to make the most of low prices that were on of­fer in the run-up to, and­dur­ing, the hol­i­day pe­riod. Ac­cord­ing to DH­gate, a lead­ing Chi­nese on­line whole­sale mar­ket­place, Cana­dian buy­ers buya lot of sofa throws and bed throws that are use­ful dur­ing win­ter. Or­ders started in Oc­to­ber­last year, and have been in­creas­ing ever since. Rus­sians lead over­seas buy­ers of Chi­nese prod­ucts. Rus­sia has more than 30 mil­lion on­li­neshop­pers. And more than half of them are said to have bought stuff on Chi­nese on­linere­tail­ers.

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