Dune Lon­don to open 2 new out­lets in the UAE

The Pak Banker - - COMPANIES/BOSS -

LON­DON: Dune Lon­don, an af­ford­able lux­ury footwear brand, plans to open 10 new stores in the Middle East in 2016, ac­cord­ing to a top com­pany ex­ec­u­tive. The Lon­don­based footwear com­pany has 32 stores along with con­ces­sions in the re­gion. It has a pres­ence in 200 lo­ca­tions in its home mar­ket while glob­ally, it has a foot­print in 300 lo­ca­tions. The Middle East is the se­cond largest mar­ket for the com­pany af­ter the UK. Dune Lon­don has part­nered with the Ap­parel Group in the re­gion. The Ap­parel Group sells brands from the US, Canada, Europe, Aus­tralia, Asia and in­cludes lead­ing names such as Tommy Hil­figer, Aldo, Nine West, Dune Lon­don, Skech­ers, Aero­postale, The Chil­dren's Place, Tim Hor­tons and Charles & Keith to name a few.

"Dune recorded a 20 per cent year-on-year growth in 2015. We are look­ing at growth po­ten­tial in the Middle East and plan to open 10 new stores in the re­gion dur­ing the year," in­ter­na­tional brand man­ager Danni Slater told Khaleej Times. By the end of 2016, Dune Lon­don will have 42 stores in the re­gion, said Slater, who was in Dubai for the launch of Dune's spring and sum­mer col­lec­tion 2016 in the UAE. She said that Saudi Ara­bia would get five new stores, the UAE will get two new stores while the rest would be in Doha. "We are also open­ing a new store in In­dia," she in­formed. Talk­ing about the new col­lec­tion, Slater said it meets the needs of price-con­scious cus­tomers. "We are bring­ing a full range for them," she added. She said the brand's ac­ces­sories are do­ing very well in the re­gion. "We of­fer a large se­lec­tion of ac­ces­sories at dif­fer­ent price points." he said that e-com­merce is a grow­ing seg­ment for the com­pany. "Our e-com­merce sites are a big in­ter­na­tional mar­ket for us. We have ded­i­cated sites for France, Ger­many and the Unites States," she con­cluded.

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