Sam­sung Elec­tron­ics adds ‘Air­link’ as its new dis­trib­u­tor for mo­bile phones

The Pak Banker - - COMPANIES/BOSS -

Sam­sung Pak­istan is a global tech­nol­ogy leader. Its pow­er­ful Hand-held devices and other award­win­ning in­no­va­tions en­joy tremen­dous pop­u­lar­ity, ful­fill­ing the needs of di­verse con­sumer seg­ments in Pak­istan too. Sam­sung has al­ready es­tab­lished an ex­ten­sive dis­tri­bu­tion net­work all over Pak­istan. In pur­suit of fur­ther ex­pand­ing the dealer net­work, Sam­sung has re­cently added 'Air­link Com­mu­ni­ca­tion' as a new dis­tri­bu­tion part­ner for Hand-held Devices (Mo­bile phones) in Pak­istan. This re­source­ful col­lab­o­ra­tion will fur­ther en­hance the con­sumers' retail ex­pe­ri­ence and ease prod­uct avail­abil­ity, as Air­link has been ap­pointed due to its world-class ser­vice stan­dards, vast net­work of out­lets and 45 years of pro­fes­sional ex­pe­ri­ence, with spe­cial­iza­tion in dis­tri­bu­tion of ad­vanced tele­com devices and Mo­bile phones.

A press-con­fer­ence was held in La­hore, to of­fi­cially an­nounce this valu­able new part­ner­ship, while Sam­sung's top of­fi­cials also ap­preci- ated the ro­bust per­for­mance of Sam­sungs ex­ist­ing dis­trib­u­tors - Muller & Phipps Pvt. Ltd. and Green­TECH, who are suc­cess­fully mar­ket­ing the wide range of Sam­sung devices and prod­ucts all over Pak­istan. As Sam­sung is at the fore­front of nur­tur­ing growth of the hand-sets mar­ket in Pak­istan, it has metic­u­lously se­lected Air­link - which is es­tab­lished as the lead­ing ser­vice provider with strong in­ter­na­tional pres­ence.

Speak­ing on the oc­ca­sion, the Pres­i­dent of Sam­sung Pak­istan - Mr. J. H. Lee stated that: "The ap­point­ment of Air­link as a dis­tri­bu­tion part­ner is a ma­jor mile­stone for fur­ther en­hanc­ing our dis­tri­bu­tion ca­pa­bil­i­ties and out­reach. As Sam­sung con­tin­ues to in­spire and em­power the con­sumers with in­no­va­tive tech­nolo­gies and revo­lu­tion­ary devices, we are con­sis­tently ex­pand­ing our net­work and en­rich­ing the retail-ex­pe­ri­ence for the con­sumers.

Air­link's vast ex­pe­ri­ence in mar­ket­ing tele­com devices will also play a crit­i­cal role in fur­ther el­e­vat­ing the brand-im­age and con­sumer-per­cep­tion of the Sam­sung ' Galaxy' range of pre­mium smart­phones, which are al­ready the most pre­ferred smart phone devices in the Pak­istan mar­ket. The Pres­i­dent of Sam­sung Elec­tron­ics Pak­istan (SEPAK) - Mr. J. H. Lee was the Chief Guest at this me­dia event, held at the 'Royal Palm Coun­try Club" in La­hore. It was at­tended by the se­nior man­age­ment of Sam­sung Pak­istan, of­fi­cials of Sam­sung's dis­tri­bu­tion part­ners, along with many prom­i­nent per­son­al­i­ties and dozens of me­dia per­son­nel, news pub­li­ca­tions and TV chan­nels.

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