MUM­BAI:

The Pak Banker - - COMPANIES/BOSS -

The head of Nes­tle's (NESN.VX) Asian busi­ness is hop­ing to re­store rev­enue in In­dia within three years to lev­els pre­ced­ing the re­call of its Maggi in­stant noo­dles from the mar­ket last year over a health scare. In­dia banned Nes­tle's Maggi in­stant noo­dles af­ter lo­cal reg­u­la­tors in May said they found un­safe lev­els of lead in some pack­ages sold at road­side stalls. In Au­gust, an In­dian court ruled in fa­vor of Nes­tle to over­turn the ban, but de­manded the snack be tested again for safety be­fore it can go on sale again. Nes­tle, whose fourth-quar­ter sales in In­dia fell more than a fifth, ac­cord­ing to the pa­per, con­tends the noo­dles were safe, but or­dered a re­call that cost the com­pany about 66 mil­lion Swiss francs ($66.68 mil­lion). In an in­ter­view with the Swiss news­pa­per, Nes­tle's Wan Ling Martello said all five fac­to­ries that pro­duce the noo­dles were do­ing so again, al­though not all fla­vors had re­turned to In­dian shelves. A com­plete re­cov­ery of In­dian rev­enue could take around three years, she said, cit­ing ex­pe­ri­ences with sim­i­lar crises else­where. She said Nes­tle was in­vest­ing in TV com­mer­cials and an on­line cam­paign to re­store faith in Maggi prod­ucts.

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