Huawei launches new 2-in-1 style lap­top at Barcelona Congress

The Pak Banker - - COMPANIES/BOSS -

Chi­nese telecom­mu­ni­ca­tions gi­ant Huawei launched a 2-in-1 prod­uct that com­bines the mo­bil­ity of a smart­phone and pro­duc­tiv­ity of a lap­top at the World Mo­bile Congress in Barcelona on Sun­day, mark­ing the firm's lat­est step to ex­pand its con­sumer busi­ness. The de­vice, called the Huawei Mate­Book, re­tails from 799 euros in the Euro­pean mar­ket and $699 in the US mar­ket. It will be made avail­able across in­ter­na­tional mar­kets from April on­wards through both retail and e-com­merce chan­nels. The core de­vice of the Mate­Book is a tablet with a de­tach­able key­board much like Ap­ple's iPad Pro, and runs Mi­crosoft's lat­est op­er­at­ing sys­tem Win­dows 10.

It weighs 640 grams, com­pared to 713 grams for Ap­ple's iPad Pro and the 766 grams of Mi­crosoft's Sur­face Pro 4, both of which are por­ta­ble tablets known for their light­weight de­sign. It has a 12-inch screen. The Huawei Mate­Book has a high-den­sity lithium bat­tery, which lasts for 10 hours once fully charged. The prod­uct fea­tures a sixth gen­er­a­tion In­tel Core m-se­ries pro­ces­sor aimed at han­dling the most rig­or­ous busi­ness de­mands. Built to op­er­ate on Win­dows 10, the Mate­Book also de­liv­ers tools and fea­tures of­fered by Mi­crosoft Corp, in­clud­ing its lat­est browser, Mi­crosoft Edge, and the Cor­tana dig­i­tal per­sonal as­sis­tant.

"We have de­cided to launch this prod­uct to an­swer the needs of busi­ness users. What makes our Mate­Book unique are are its com­pat­i­bil­ity and huge va­ri­ety of func­tions," said Glory Zhang, chief mar­ket­ing of­fi­cer of Huawei Con­sumer Busi­ness. Al­though Mate­Book is be­ing launched later than other com­pa­ra­ble tablets, Zhang said it is no cause for con­cern be­cause Huawei's strat­egy is to bring to mar­ket prod­ucts once the tech­nol­ogy in­volved can best sat­isfy con­sumer needs.

"We are not so con­cerned about be­ing the first in a mar­ket. For ex­am­ple, when we launched our smart­phone, the mar­ket was al­ready filled with many smart­phone mak­ers, but our high qual­ity al­lowed us to win mar­ket share." "We have made good use of cut­ting edge tech­nolo­gies that we de­vel­oped for our smart-

Huawei Mate­Book dis­played at the World Mo­bile Congress.

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