Sam­sung un­veils new prod­ucts at MENA Fo­rum

The Pak Banker - - COMPANIES/BOSS -

Sam­sung Elec­tron­ics Middle East and North Africa (MENA), un­veiled in­no­va­tion that is mak­ing a mean­ing­ful dif­fer­ence in peo­ple's lives dur­ing the Sam­sung MENA Fo­rum 2016 in Lis­bon, Por­tu­gal. The com­pany high­lighted how the in­ter­sec­tion of great tech­nol­ogy, con­tent and ser­vices would shape the fu­ture and push bound­aries to build an ecosys­tem that pro­motes smarter liv­ing and a con­nected fu­ture.

"Sam­sung is rec­og­nized for break­ing bar­ri­ers, push­ing bound­aries and shap­ing the fu­ture through the con­ver­gence of great tech­nol­ogy, con­tent and ser­vices. Our am­bi­tion in 2016 is to con­tinue paving the way for mean­ing­ful in­no­va­tion and rais­ing the bar when it comes to de­liv­er­ing pi­o­neer­ing prod­ucts to the MENA re­gion," said Mr. Choong Ro Lee, Pres­i­dent of Sam­sung Middle East and North Africa.

Sam­sung is de­liv­er­ing in­no­va­tion that mat­ters to the Middle East and North Africa (MENA) re­gion by bring­ing like­minded play­ers in terms of the de­vel­oper com­mu­nity, ma­jor com­pa­nies, and re­gional con­tent providers to­gether to bring a smarter, more con­nected fu­ture to the Middle East.

As Sam­sung con­tin­ues to de­liver mean­ing­ful in­no­va­tion to its cus­tomers in the re­gion, the com­pany is also com­mit­ted to us­ing its tech­no­log­i­cal in­no­va­tion to con­trib­ute to the ben­e­fit of so­ci­ety at large. Speak­ing of his com­pany's view on Cor­po­rate So­cial Re­spon­si­bil­ity, Mr. Lee said, "We be­lieve it's our re­spon­si­bil­ity to con­trib­ute to the so­cial well­be­ing of the MENA com­mu­nity. We have been us­ing our tech­nolo­gies to help en­hance the lives of oth­ers across the re­gion for al­most a decade."

In line with its grow­ing role in the re­gion, Sam­sung MENA was the re­cip­i­ent of five pres­ti­gious Cannes Lions Awards for com­mu­nity in­spired ini­tia­tives - Sam­sung Tu­nisia's Back up Mem­ory mo­bile app cam­paign for Alzheimer's pa­tients, as well as Sam­sung Turkey's Hear­ing Hands call cen­ter pro­ject. More­over, Sam­sung has joined hands with NGOs, Min­istries of Education and Univer­si­ties to help pro­vide an im­proved learn­ing ex­pe­ri­ence through its Smart Schools and Tech Vo­ca­tional Train­ing Cen­tre ini­tia­tives. More­over, Sam­sung Elec­tron­ics Co., Ltd., an­nounced the Sam­sung Gear S2 clas­sic 3G as the first de­vice in the mar­ket to be equipped with an eSIM com­pli­ant to GSMA Con­sumer Re­mote SIM Pro­vi­sion­ing (RSP) ar­chi­tec­ture.

"At Sam­sung, we aim to meet and an­tic­i­pate con­sumers' needs and the de­vel­op­ment of the first GSMA­com­pli­ant eSIM is fur­ther ex­am­ple of our pur­suit of mean­ing­ful in­no­va­tion," said Yun­sang Park, Se­nior Vice Pres­i­dent of R&D Of­fice, Mo­bile Com­mu­ni­ca­tions Busi­ness at Sam­sung Elec­tron­ics. "We are ex­cited to in­tro­duce Sam­sung Gear S2 3G clas­sic as not only a start­ing point for more devices to be con­nected glob­ally, but as a step for­ward in our com­mit­ment to sup­port the de­vel­op­ment of the IoT mar­ket "

Sam­sung has played an in­stru­men­tal role in driv­ing cross-in­dus­try col­lab­o­ra­tion among­global oper­a­tors and SIM ven­dors to im­ple­ment a GSMA com­pli­ant eSIM to con­sumer de­vice. The com­pany worked with sev­eral in­dus­try part­ners in­clud­ing: M1 Lim­ited, Or­ange, Sing­tel, StarHub Ltd.,Tele­fónica, Teli­aSon­era, Voda­fone Group and SIM Ven­dors - Ge­malto, Giesecke & Devri­ent (G&D) and Oberthur Tech­nolo­gies. This group has been work­ing to­gether to cre­ate a tech­ni­cal spec­i­fi­ca­tion, which will al­low users to down­load a mo­bile net­work op­er­a­tor's pro­file to eSIM-pow­ered com­pan­ion devices.

The com­mon ap­proach and con- sis­tent user ex­pe­ri­ence de­liv­ered by this eSIM so­lu­tion will help grow the IoT mar­ket, al­low­ing man­u­fac­tur­ers to build prod­ucts that can sup­port global de­ploy­ment. In turn, it will also ben­e­fit con­sumers by main­tain­ing se­cu­rity and pro­vid­ing more choices on devices and oper­a­tors. Sam­sung and its part­ners are striv­ing to en­sure that this pro­posed eSIM so­lu­tion gives full cov­er­age to ev­ery re­gion and is made avail­able to more cus­tomers.

Mr. Jean-Christophe Tis­seuil, Head of SIM, GSMA said "We worked closely with the mo­bile in­dus­try to cre­ate a global and in­ter­op­er­a­ble spec­i­fi­ca­tion that gives con­sumers with a mo­bile sub­scrip­tion the free­dom to re­motely con­nect their devices to a mo­bile net­work. This is just the be­gin­ning of what is pos­si­ble and will open up the mar­ket to new and ex­cit­ing de­vice." The Gear S2 clas­sic 3G equipped with GSMA com­pli­ant eSIM will be avail­able start­ing from March.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.