Samsung unveils new products at MENA Forum
Samsung Electronics Middle East and North Africa (MENA), unveiled innovation that is making a meaningful difference in people's lives during the Samsung MENA Forum 2016 in Lisbon, Portugal. The company highlighted how the intersection of great technology, content and services would shape the future and push boundaries to build an ecosystem that promotes smarter living and a connected future.
"Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region," said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.
Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.
As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large. Speaking of his company's view on Corporate Social Responsibility, Mr. Lee said, "We believe it's our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade."
In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives - Samsung Tunisia's Back up Memory mobile app campaign for Alzheimer's patients, as well as Samsung Turkey's Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives. Moreover, Samsung Electronics Co., Ltd., announced the Samsung Gear S2 classic 3G as the first device in the market to be equipped with an eSIM compliant to GSMA Consumer Remote SIM Provisioning (RSP) architecture.
"At Samsung, we aim to meet and anticipate consumers' needs and the development of the first GSMAcompliant eSIM is further example of our pursuit of meaningful innovation," said Yunsang Park, Senior Vice President of R&D Office, Mobile Communications Business at Samsung Electronics. "We are excited to introduce Samsung Gear S2 3G classic as not only a starting point for more devices to be connected globally, but as a step forward in our commitment to support the development of the IoT market "
Samsung has played an instrumental role in driving cross-industry collaboration amongglobal operators and SIM vendors to implement a GSMA compliant eSIM to consumer device. The company worked with several industry partners including: M1 Limited, Orange, Singtel, StarHub Ltd.,Telefónica, TeliaSonera, Vodafone Group and SIM Vendors - Gemalto, Giesecke & Devrient (G&D) and Oberthur Technologies. This group has been working together to create a technical specification, which will allow users to download a mobile network operator's profile to eSIM-powered companion devices.
The common approach and con- sistent user experience delivered by this eSIM solution will help grow the IoT market, allowing manufacturers to build products that can support global deployment. In turn, it will also benefit consumers by maintaining security and providing more choices on devices and operators. Samsung and its partners are striving to ensure that this proposed eSIM solution gives full coverage to every region and is made available to more customers.
Mr. Jean-Christophe Tisseuil, Head of SIM, GSMA said "We worked closely with the mobile industry to create a global and interoperable specification that gives consumers with a mobile subscription the freedom to remotely connect their devices to a mobile network. This is just the beginning of what is possible and will open up the market to new and exciting device." The Gear S2 classic 3G equipped with GSMA compliant eSIM will be available starting from March.