Pak­istan has low share in the global Halal Food mar­ket: FPCCI

The Pak Banker - - NATIONAL -

Ab­dul Rauf Alam, Pres­i­dent FPCCI and ECO CCI stated that the global Mus­lim pop­u­la­tion con­sti­tutes 24% of the to­tal world pop­u­la­tion but in fact more than 80% of the world halal trade is dom­i­nated by Non-Mus­lim states.

He in­formed that the world's lead­ing sup­pli­ers for Halal prod­ucts in­clud­ing high qual­ity meat, poul­try, dairy prod­ucts and other foods are Aus­tralia, Brazil, Canada, In­done­sia, In­dia, Malaysia, Philip­pines, Thai­land, New Zealand and USA. He fur­ther in­formed that Amer­ica and Aus­tralia are the big­gest Halal beef ex­porters while Brazil and France are the big­gest Halal chicken ex­porters in the Middle East. He re­veal that Pak­istan's share in the to­tal global halal food mar­ket is neg­li­gi­ble which is around only US $ 28 mil­lion, just 0.5% of the to­tal global halal food trade.

Rauf Alam ex­pressed his se­ri­ous con­cern over the neg­li­gi­ble share of Pak­istan in global halal food mar­ket and said that Pak­istan is the lead­ing Mus­lim coun­try and al­ways plays a lead­ing role in Mus­lim world but it is the as­ton­ish­ing fact that its share in global halal food mar­ket is less than In­dia. He in­di­cated that ac­cord­ing to US Depart­ment of Agri­cul­ture (USDA), In­dia has been the largest ex­porter of beef in the world though sev­eral states in In­dia ex­pand their bans on the slaugh­ter of cows and bul­locks.

The Pres­i­dent FPCCI said that 1/3 of world Mus­lim pop­u­la­tion live in non-Mus­lim coun­tries which is a siz­able pop­u­la­tion. He shared that Mus­lims spend their in­come on le­git­i­mate halal but non-cer­ti­fied halal food be­cause of non-avail­abil­ity of halal food in their re­spec­tive coun­tries. He said that ac­cord­ing to an es­ti­ma­tion, one cer­ti­fied halal prod­uct in the shelf of stores in US as com­pared to 86 other prod­ucts which are not cer­ti­fied halal.

Rauf Alam em­pha­sized that halal in­dus­try is glob­ally fast emerg­ing busi­ness, at­tract­ing 2 bil­lion peo­ple both Mus­lims and non Mus­lims due to safer, hy­gienic and nu­tri­tious hav­ing high qual­ity and re­li­a­bil­ity. He fur­ther said that Pak­istan has im­mense po­ten­tial to get big share in global halal mar­ket be­cause Pak­istan is an agri­cul­ture state with more than 169 mil­lion heads of qual­ity live­stock with 74 mil­lion cat­tle and buf­faloes and 95 mil­lion sheep and goats. He fur­ther ex­plained that Pak­istan is pro­duc­ing 650,402 tons Chicken meat, 73,000 tons buf­falo meat, 70,600 tons cat­tle meat, 270,000 tons goat meat and 154,000 tons sheep meat ev­ery year.

Rauf Alam fur­ther said that Pak­istan has a great op­por­tu­nity to get a big share in the global halal mar­ket and said that we are com­pletely halal pro­duc­tion base coun­try and we have di­rect ac­cess con­sumers in Cen­tral Asia, Middle East and Europe.

He in­formed that FPCCI will par- tic­i­pate as a co-or­ga­nizer in the Halal Food Con­fer­ence sched­uled to be held in April, 2016 at Jed­dah wherein the facts about Halal food econ­omy will be re-leashed and the is­sues will also be dis­cussed in D8 and ECO Cham­ber of Com­merce & In­dus­try. Rauf Alam who is also the Pres­i­dent of ECO CCI and Chair­man of D-8 CCI men­tioned that the for­ma­tion of Stand­ing Com­mit­tee for pro­mo­tion and cer­ti­fi­ca­tion of Halal Food is on the agenda of next meet­ing of Ex­ec­u­tive Com­mit­tee of ECO-CCI and the Com­mit­tee will de­vise a strat­egy to en­hance the trade vol­ume of halal prod­ucts in D8 and ECO coun­tries. He sug­gested that Eco­nomic Co­op­er­a­tion Or­ga­ni­za­tion (ECO) and D - 8 blocs should es­tab­lish joint mech­a­nism for halal cer­ti­fi­ca­tion and stan­dard­iza­tion to en­hance intra and in­ter re­gional halal food trade.

The Pres­i­dent FPCCI drew the at­ten­tion of the govern­ment to­wards the po­ten­tial of Pak­istan to be­come a mar­ket leader in global halal meat in­dus­try. He fur­ther said that Pak­istan ranks 18th in the pro­duc­tion in­dex of halal meat with a ca­pac­ity of 2.2 mil­lion tons can be com­pet­i­tive in the global mar­ket by strict mon­i­tor­ing of trace­abil­ity of dis­eases in live stock, proper com­pli­ance of Haz­ard Anal­y­sis Crit­i­cal Con­trol Point (HACCP), im­ple­men­ta­tion of ISO Cer­ti­fi­ca­tion sys­tem, get­ting meat based halal cer­ti­fi­ca­tion, up gra­da­tion of in­fra­struc­ture and pro­vi­sion of stor­age fa­cil­i­ties.

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