The Pak Banker - - COMPANIES/BOSS -

In­dia's largest e-com­merce com­pany Flip­kart Ltd said it re­ported a 400% in­crease in daily unit sales of house­hold items such as tow­els, bulbs and small ap­pli­ances as well as fur­ni­ture prod­ucts over the past week­end when it held a widely ad­ver­tised sale of such prod­ucts. Flip­kart said it sold as many home and fur­ni­ture prod­ucts over the two-day week­end sale as it usu­ally does in one week. The com­pany launched home items last Jan­uary and now claims to sell "a sub­stan­tial part" of all home prod­ucts sold on­line. The mar­ket for home items is es­ti­mated at $20 bil­lion, of which roughly 5% is sold on­line, ac­cord­ing to Flip­kart. "We launched home last year as we had iden­ti­fied it as one of the gaps in our of­fer­ing; now it's one of the fastest grow­ing cat­e­gories for Flip­kart," said Anil Goteti, vice pres­i­dent, busi­ness. "Our goal over the next two years is to main­tain our large mar­ket share in this cat­e­gory." The com­pany also said fur­ni­ture sales have grown at the rate of 12% month-on-month since it launched the cat­e­gory in Au­gust. It of­fers so­fas, beds and other fur­ni­ture prod­ucts in some 85 cities. Flip­kart has tied up with lo­cal fur­ni­ture re­tail­ers such as Home­town as well as some in­ter­na­tional brands such as Stan­ley Fur­ni­ture. Flip­kart com­petes with spe­cialty on­line fur­ni­ture re­tail­ers such as Ur­ban Lad­der and Pep­perfy as well as Snapdeal and Ama­zon. "We've seen a sig­nif­i­cant uptick in sales since we launched fur­ni­ture in Au­gust.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.