Mo­bilink first in the world to launch Face­book at work

The Pak Banker - - COMPANIES/BOSS -

In a move to in­crease ef­fi­ciency and col­lab­o­ra­tion amongst em­ploy­ees spread across the coun­try and en­sure com­mu­ni­ca­tion can be­come more ef­fi­cient, Mo­bilink has be­come the first Telco in the world to launch Face­book at Work, the busi­ness ver­sion of Face­book that al­lows com­pa­nies to build more pro­duc­tive, ef­fi­cient and col­lab­o­ra­tive work­places.

The en­ter­prise ser­vice shares a sim­i­lar look and feel to the per­sonal Face­book net­work but is com­pletely sep­a­rate from the con­sumer Face­book ser­vice. The ser­vice also has built in en­ter­prise-grade se­cu­rity and ad­min­is­tra­tion tools.

"As we move to­wards dig­i­tal­iza­tion, Face­book at Work will serve as a plat­form which will not only con­nect our em­ploy­ees bet­ter but will also serve as an in­for­mal plat­form for in­for­ma­tion shar­ing. I am con­fi­dent that the use of Face­book at Work will en­hance our abil­ity to com­mu­ni­cate more ef­fec­tively and help de­velop a bet­ter in­te­grated Mo­bilink fam­ily," said Jef­frey Hed­berg, Pres­i­dent and CEO - Mo­bilink.

"Face­book at Work has not only in­creased em­ployee en­gage­ment, but has re­moved typ­i­cal line man­age­ment and hi­er­ar­chi­cal bar­ri­ers to com­mu­ni­ca­tion. It has also im­proved two-way com­mu­ni­ca­tions and re­duced out­bound email traf­fic," added Ehtisham Rao, Head of Dig­i­tal Ser­vices - Mo­bilink.

With many of Mo­bilink's em­ploy­ees al­ready us­ing the con­sumer ver­sion of Face­book, adop­tion of Face­book at Work through­out the or­ga­ni­za­tion was a sim­ple process for Mo­bilink's HR and Dig­i­tal teams. The Telco ini­ti­ated var­i­ous cre­ative en­gage­ment ac­tiv­i­ties i.e. a Dub­s­mash Com­pe­ti­tion, Knowl­edge Share, and other sim­i­lar ac­tiv­i­ties to pro­mote the use of the en­ter­prise ser­vice amongst em­ploy­ees.

"In Face­book at Work, we have a tool which al­lows us to fur­ther em­bed our work cul­ture across the or­ga­ni­za­tion," said As­ghar Jameel, Chief Hu­man Re­source Of­fi­cer - Mo­bilink. "We want to de­rive an open, col­lab­o­ra­tive and non­hier­ar­chi­cal cul­ture through the uti­liza­tion where teams can com­mu­ni­cate, share and solve prob­lems in ways that tra­di­tional tools can­not."

Face­book at Work looks and feels the same as the Face­book that we use ev­ery day. The key dif­fer­ence is that it al­lows work­ers to cre­ate an ad­di­tional work ac­count that is sep­a­rate from their own per­sonal Face­book ac­count. It uses fa­mil­iar Face­book fea­tures like the news feed, groups, mes­sages, and events, but has been de­signed purely for shar­ing con­tent and col­lab­o­rat­ing with co-work­ers to build a more con­nected and pro­duc­tive work­place.

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