UAE con­sumers de­mand healthy food

The Pak Banker - - BUSINESS -

DUBAI: UAE con­sumers are now in­creas­ingly de­mand­ing healthy and high-qual­ity food and the daily con­sump­tion pat­terns have been re­placed with more calo­riecon­scious foods and prod­ucts and time-ef­fi­cient ser­vices, which are de­liv­ered through a dig­i­tal mode via "Apps", said Raju Jeth­wani, chair­man of Eurostar Group. "The FMCG divi­sion is key for us where Saudi Ara­bia is one of our largest mar­kets. We rep­re­sent some of the big­gest FMCG brands from In­dia in­clud­ing Parle, Mother's Recipe, Ba­jaj and Go­drej, to name a few. This busi­ness con­trib­utes to about 20 per cent of our over­all rev­enue," said Jeth­wani. The com­pany in­tro­duced few new ready to eat pop­corns flavours in new packs at Gul­food 2016. "Given the fan­tas­tic re­sponse our gourmet ready-to-eat pop­corn range Taste of Cal­i­for­nia has re­ceived, we have been con­stantly ex­pand­ing the of­fer­ing un­der this brand. This year, we have in­tro­duced sev­eral new flavours which will be made avail­able across retail out­lets in the Middle East," added Jeth­wani. Re­cent mar­ket trends show a huge shift to­wards ready-to-eat and pack­aged gourmet foods. The de­mand and vis-à-vis the growth of this sec­tor has seen a steep rise. "We have ex­plored the po­ten­tial in this sec­tor greatly and have in­tro­duced some in­ter­est­ing new prod­ucts here. There is an in­creased fo­cus on healthy and calo­rie-con­scious foods."

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