Ris­ing in­ter­net use in Pak­istan: A busi­ness op­por­tu­nity

The Pak Banker - - 6BUSINESS -

LA­HORE: The in­ter­net is in­creas­ingly in­te­grated in ev­ery­day life in Pak­istan, yet the rate of web con­nec­tiv­ity across the na­tion still lags sig­nif­i­cantly be­hind more de­vel­oped mar­kets.

On a global scale, the num­ber of In­ter­net users world­wide hit an es­ti­mated 3.2 bil­lion in 2015 - that's about 43 per­cent of the world's pop­u­la­tion who now have ac­cess to the web. Of th­ese, two bil­lion web users are based in the emerg­ing mar­kets, ac­cord­ing to the In­ter­na­tional Telecom­mu­ni­ca­tion Union (ITU).

This means that for ev­ery in­ter­net user in the de­vel­oped world, there are two in de­vel­op­ing coun­tries, in­clud­ing in Pak­istan. Yet sig­nif­i­cant dis­par­i­ties in ac­cess re­main. Fig­ures from the ITU show that 34 per­cent of house­holds in de­vel­op­ing coun­tries have In­ter­net ac­cess. In de­vel­oped coun­tries, 80 per­cent of house­holds have an in­ter­net con­nec­tion.

How­ever, while in­ter­net us­age in the de­vel­oped world sig­nif­i­cantly out­strips that in the emerg­ing mar­kets, the fast-grow­ing in­ter­net pen­e­tra­tion rate in Pak­istan and out­side of the west presents an op­por­tu­nity for on­line busi­nesses op­er­at­ing in Asia, Latin Amer­ica, the Middle East and Africa.

Ac­cord­ing to global con­ver­sa­tion agency We Are So­cial, as of March 2015 there were 29.1 mil­lion ac­tive In­ter­net users in Pak­istan. This equates to a 15 per­cent In­ter­net pen­e­tra­tion rate in the coun­try, with 19.6 mil­lion ac­tive so­cial me­dia users, 149.2 mil­lion mo­bile con­nec­tions and 16.2 mil­lion ac­tive so­cial me­dia users ac­cess­ing the plat­forms via mo­bile.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.