Mo­bilink be­comes founder mem­ber of GSMA's Mo­bile Con­nect

The Pak Banker - - COMPANIES/BOSS -

In a push to sim­plify the Dig­i­tal ex­pe­ri­ence and mak­ing in­ter­net on­board­ing easy for a largely un­con­nected pop­u­la­tion, Mo­bilink has gone ahead with GSMA's Mo­bile Con­nect as a de-facto en­abler for seam­less on­line ex­pe­ri­ences.

The de­ci­sion to be a part of this global ini­tia­tive was also made keep­ing in mind Mo­bilink's com­mit­ment to a dig­i­tal­ized na­tion by em­pow­er­ing lo­cals to em­brace a dig­i­tal life­style, while pro­tect­ing its sub­scribers from the grow­ing num­ber of fraud­u­lent ac­tiv­i­ties and scams on­line.

"We've cho­sen Mo­bile Con­nect to sim­plify the lives of our 36 mil­lion plus sub­scribers by of­fer­ing a sin­gle mo­bile iden­tity at the core of our on­line ex­pe­ri­ence. It ad­dresses the vul­ner­a­bil­ity of on­line pass­words, while also re­spect­ing on­line pri­vacy," said Aamir Ibrahim, CCO - Mo­bilink. Mo­bile Con­nect is a uni­ver­sal log-in so­lu­tion, and opens up doors for easy sign-up, au­then­ti­ca­tion, con­sent based at­tri­bu­tion and on the fly au­tho­riza­tion of trans­ac­tions. GSMA stud­ies show that 86% of peo­ple leave a web­site when asked to reg­is­ter, mak­ing it a ma­jor bar­rier to en­try. By sim­ply match­ing the user to their mo­bile phone, Mo­bile Con­nect al­lows them to log-in to web­sites and ap­pli­ca­tions quickly with­out the need to re­mem­ber pass­words and user­names. It's safe, se­cure and no per­sonal in­for­ma­tion is shared with­out per­mis­sion.

"Forc­ing users to cre­ate e-mails as their iden­ti­fiers and re­mem­ber­ing mul­ti­ple pass­words adds a layer of com­plex­ity that makes it very hard to con­nect to ser­vices on­line," said Maaz Zahid, Head of Dig­i­tal Chan­nels - Mo­bilink. "A mo­bile-based au­then­ti­ca­tion so­lu­tion makes the on­line ex­pe­ri­ence much sim­pler, se­cure and easy."

Mo­bilink, be­ing amongst the first glob­ally to come on­board with Mo­bile Con­nect, as show­cased at the Mo­bile World Congress, be­lieves this to be a pos­i­tive step in tak­ing Mo­bile Iden­tity to the heart of all Dig­i­tal En­gage­ments. Through the adop­tion of this so­lu­tion to for its sub­scriber, Mo­bilink looks to open up a whole new set of pos­si­bil­i­ties over on­line retail, fi­nan­cial trans­ac­tions and plat­form signups.

For now, Mo­bilink sub­scribers can sign up to on­line ser­vices like Rozee.Pk and Home­shop­ping.Pk through Mo­bile Con­nect with more new ser­vice providers com­ing on­board in near fu­ture.

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