Ch­ery to launch new model in Chile

The Pak Banker - - COMPANIES/BOSS -

HE­FEI: Chi­nese auto maker Ch­ery Au­to­mo­bile Co an­nounced on Wed­nes­day that it will launch its lat­est model, the Ar­rizo 5, in San­ti­ago, Chile, on Thurs­day. Ch­ery is the first Chi­nese au­tomaker to launch a new model over­seas ahead of the do­mes­tic mar­ket. Jin Yibo, Ch­ery's as­sis­tant gen­eral man­ager, said Chile is one of the big­gest mar­kets for China's cars in Latin Amer­ica. "Ch­ery has big­ger share of Chile's pas­sen­ger car mar­ket than other Chi­nese brands," said Jin. "We value the Chilean and Latin Amer­i­can mar­ket, so chose to launch the new car there," he said. Ch­ery has been China's big­gest car ex­porter for 13 con­sec­u­tive years, with a to­tal sales of over 1.2 mil­lion ve­hi­cles. The model will be launched si­mul­ta­ne­ously later this month in sev­eral coun­tries in­clud­ing China and Iran.

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