Nes­tle to teach PWWB chil­dren about nutri­tion

The Pak Banker - - 6BUSINESS -

LA­HORE: Pun­jab Labour and Hu­man Re­source Min­is­ter Raja Ash­faq Sar­war and Nes­tle Pak­istan Man­ag­ing Di­rec­tor Bruno Olier­hoek here Mon­day jointly in­au­gu­rated a Nes­tle Healthy Kids Room at the Pun­jab Work­ers Wel­fare Board (PWWB) Higher Sec­ondary School in Nishtar Town. On this oc­ca­sion, Raja Ash­faq Sar­war said, "Pak­istan faces an acute mal­nu­tri­tion prob­lem and nowhere is it more ev­i­dent than among the chil­dren of work­ers. The Nes­tle Healthy Kids pro­gramme ad­dresses the is­sue by cre­at­ing aware­ness among par­ents, teach­ers and stu­dents as to the im­por­tance of healthy eat­ing in chil­dren from within the di­ets they are al­ready con­sum­ing. I take this op­por­tu­nity to ex­tend my fullest co­op­er­a­tion to Nes­tle Pak­istan in their mis­sion."

While, Bruno Olier­hoek said, "As the world's lead­ing Nutri­tion, Health and Well­ness com­pany, Nes­tle is happy to pro­mote healthy eat­ing habits among Pak­istani chil­dren. The Nes­tle Healthy Kids pro­gramme is based on multi-part­ner­ship ap­proaches and the PWWB Higher Sec­ondary Schools are cer­tainly help­ing us take the pro­gramme to more kids in the re­gion."

He added that keep­ing in mind the dou­ble bur­den of mal­nu­tri­tion (Na­tional Nutri­tion Sur­vey 2011) among the chil­dren in Pak­istan, ' Nes­tle Healthy Kids Pro­gramme' was de­vel­oped by Nes­tle Pak­istan and kicked off in the lo­cal mar­ket in 2010 which is now a na­tion­wide pro­gramme. Two Nutri­tion books were de­vel­oped for school chil­dren be­tween the ages of 6 to 16 years, as part of the cur­ricu­lum for the pro­ject. The part­ner­ship be­tween Nes­tle Pak­istan and PWWB is prov­ing in­stru­men­tal in train­ing teach­ers in ad­di­tion to pro­vid­ing NHK books and re­lated ma­te­rial free of cost. Two NHK Rooms have al­ready been com­pleted in Multan and La­hore. In Phase 1 of the pro­gramme 50 teach­ers would be trained in Multan and La­hore to pro­vide healthy nutri­tion and hygiene education to 7,000 chil­dren.

From 2017 on­wards, the pro­gramme will be im­ple­mented at all PWWB Schools. Mean­while, the Com­pany spokesman said that Nes­tle Healthy Kids Pro­gramme was launched in Pak­istan in 2010, and till date has im­parted nu­tri­tional aware­ness to about 85,000 chil­dren (6 to 16 years) in the ru­ral, sub - ur­ban and ur­ban ar­eas of the coun­try through spe­cially de­vel­oped cur­ricu­lum books tar­get­ing dif­fer­ent age groups to teach healthy and nu­tri­tious prac­tices; im­por­tance of good nutri­tion; types of nu­tri­ents and im­por­tance of phys­i­cal ac­tiv­ity. It has a na­tion­wide out­reach cov­er­ing La­hore, Sheikhupura, Multan, Rawalpindi, Pe­shawar and Karachi.

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