Shar­jah Expo Cen­tre all set to shim­mer

The Pak Banker - - 6BUSINESS -

The Shar­jah Expo Cen­tre is gear­ing up to host the 40th edi­tion of the MidEast Watch & Jew­ellery Show from April 5 to 9. Vis­i­tors can ex­pect to see spe­cially cho­sen gold and di­a­mond jew­ellery from the the world's lead­ing jew­ellery chains and mas­ter crafts­men.

Expo Cen­tre has em­barked on a pro­mo­tional cam­paign, which in­cludes a brand­ing ini­tia­tive with Air Ara­bia and spe­cial ad cam­paigns.

"It is go­ing to be a land­mark event for the global jew­ellery in­dus­try. We are em­bark­ing on a pro­mo­tional drive which will en­sure that we are in con­stant con­tact with the cus­tomer at all point of time and in­cludes the air­line brand­ing, a heavy on­line com­po­nent, tele­vi­sion, ra­dio, print, events and other off­line me­dia," said Saif Mo­hammed Al Midfa, CEO, Expo Cen­tre Shar­jah.

The 40th MidEast Watch & Jew­ellery Show will fea­ture nearly 500 ex­hibitors from across the world, fea­tur­ing the re­gion's largest gold and jew­ellery show­case, na­tional pavil­ions and prizes in daily raf­fle draws. Vis­i­tors will be able to ad­mire finely crafted neck­laces, bracelets, earrings, rings and other ac­ces­sories, new de­signs, ex­otic col­lec­tions, retro works, rare jew­ellery and sig­na­ture cre­ations. The Air Ara­bia brand­ing deal will utilise ev­ery pos­si­ble chan­nel - right from the air­line's liv­ery to food trays, seat­backs and in-flight mag­a­zines and videos for in­tro­duc­ing the event to pas­sen­gers.

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