Tata Mo­tors newly ap­pointed CEO hits the ground run­ning

The Pak Banker - - COMPANIES/BOSS -

Tata Mo­tors Ltd, In­dia's largest au­tomaker by sales rev­enue, is in the process of re­vis­it­ing its en­tire pro­cesses, sys­tems and brand iden­tity as it seeks to es­tab­lish it­self as a global firm, said newly ap­pointed man­ag­ing di­rec­tor and chief ex­ec­u­tive Guenter Butschek, in his maiden in­ter­ac­tion with the me­dia in Mum­bai on Thurs­day.

Butschek took over the reins of the flag­ship firm of Tata Group on 15 Fe­bru­ary and has an oner­ous task of turn­ing around the for­tunes of a com­pany that has seen do­mes­tic pas­sen­ger car sales and mar­ket share roughly halve in the past two years, with profit held up mainly by Jaguar Land Rover.

Clearly, the enor­mity of the task is not lost on Butschek, 55 who was last at plane-maker Air­bus Group SA where he served as chief op­er­at­ing of­fi­cer and was a mem­ber of the group ex­ec­u­tive com­mit­tee. "We need to make Tata Mo­tors fu­ture ready," he said, em­pha­sis­ing upon the need for the com­pany to eval­u­ate it­self against the global bench­marks of qual­ity, sys­tems and pro­cesses. He said his to-do list in­cluded get­ting the brand value of Mo­tors com­mu­ni­cated ef­fec­tively. He said this would serve as a back­bone for the trans­for­ma­tion he will lead in the days ahead. "We re­ally need to con­sider how we po­si­tion the brand. There should be no room for in­ter­pre­ta­tion," he said.

In an in­ter­ac­tion which lasted for over an hour, Butschek touched upon the on­go­ing or­gan­i­sa­tional re­struc­tur­ing which is aimed at im­prov­ing the over­all ef­fi­ciency and make it more nim­ble. Mint re­ported it on 19 Jan­uary. Hav­ing taken a whirl­wind tour of Tata Mo­tors fac­to­ries across the coun­try within the first 30 days of join­ing the firm, Butschek talked about the need to make the com­pany's man­u­fac­tur­ing lines more flex­i­ble and ra­tio­nalise the sup­ply chain to bring greater ef­fi­ciency.

Prior to Air­bus, he worked at Daim­ler AG for more than 25 years in in­ter­na­tional au­to­mo­tive man­age­ment, lead­ing func­tions like pro­duc­tion, in­dus­tri­al­iza­tion and pro­cure­ment. His last role at the Ger­man au­to­mo­bile com­pany was as pres­i­dent and chief ex­ec­u­tive of­fi­cer of Bei­jing Benz Au­to­mo­tive Co. Ltd, a joint ven­ture be­tween Daim­ler and Bei­jing Au­to­mo­tive In­dus­trial Hold­ing in Bei­jing, China.

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