Nin­tendo re­leases first smart­phone game to take on ri­vals

The Pak Banker - - COMPANIES/BOSS -

TOKYO: Nin­tendo on Thurs­day rolled out its first smart­phone game af­ter years of re­fus­ing to stray from a con­soles-only pol­icy as it tries to bet­ter com­pete with ri­vals. The Ja­panese com­pany has strug­gled as Sony and Mi­crosoft out­paced it in con­sole sales, while the three com­pa­nies are also fight­ing off a trend to­ward cheap even free down­load­able games for smart­phones and other mo­bile devices. Ky­oto­based Nin­tendo had been crit­i­cised for its long­stand­ing re­fusal to li­cense some of its iconic brands for use on mo­bile ap­pli­ca­tions.

Now, free-to-play "Mi­it­omo" al­lows play­ers to cre­ate their own "Mii" avatars, cus­tomise their out­fit through in-app pur­chases and in­ter­act with char­ac­ters cre­ated by other peo­ple or friends. Mii avatars also ask ques­tions to play­ers such as "What did you do on the week­end?" and "What is your favourite food?," with the an­swers shared with other char­ac­ters. The re­lease of the smart­phone game "is an­other step for­ward" for Nin­tendo to in­crease the num­ber of peo­ple who play games, a spokesman told AFP. The game was only re­leased In Ja­pan ini­tially but wi be rolled out in 15 other coun­tries in­clud­ing the United States and France in eight lan­guages this month, he said.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.