Emi­rates launches new gate­ways to China travel

The Pak Banker - - COMPANIES/BOSS -

DUBAI: Emi­rates and the Ningxia Hui Au­ton­o­mous Tourism Ad­min­is­tra­tion on Thurs­day held a route launch pre­sen­ta­tion, fo­cused on ed­u­cat­ing key travel trade part­ners in the UAE and Middle East re­gion about Yinchuan, one of Emi­rates' up­com­ing two gate­ways into Main­land China. The pre­sen­ta­tion comes just six weeks ahead of the launch of di­rect air ser­vices to Yinchuan and Zhengzhou, sched­uled to com­mence on May 3, 2016.

Emi­rates also signed a mar­ket­ing and tourism agree­ment with the Ningxia Tourism Ad­min­is­tra­tion, which aims to utilise the air­line's global net­work to fur­ther boost in­bound tourism to Yinchuan and the greater Ningxia re­gion, and re­cip­ro­cally to Dubai and the Middle East.

Un­der the Mem­o­ran­dum of Un­der­stand­ing, Emi­rates to­gether with the Ningxia Tourism Ad­min­is­tra­tion will put into ef­fect a range of joint mar­ket­ing ac­tiv­i­ties such as trade fa­mil­iari­sa­tion trips, prod­uct pre­sen­ta­tions, me­dia cam­paigns, tourism pro­mo­tion ac­tiv­i­ties, road­shows and work­shops, amongst other ac­tiv­i­ties, aimed at deep­en­ing tourism co­op­er­a­tion and ex­change be­tween the Ningxia Hui Au­ton­o­mous re­gion and Dubai.

The MoU was signed in the pres­ence of Li Ling­bing, Consul Gen­eral to the UAE for the Peo­ple's Re­pub­lic of China by Badr Ab­bas, Emi­rates' Se­nior Vice Pres­i­dent Com­mer­cial Op­er­a­tions for the Far East; and Xue Gang, Deputy Sec­re­tary Gen­eral, the Peo­ple's Govern­ment of the Ningxia Hui Au­ton­o­mous Re­gion.

Com­ment­ing on the launch pre­sen­ta­tion event and the agree­ment, Badr Ab­bas said: "By join­ing forces with the Ningxia Hui Au­ton­o­mous Tourism Ad­min­is­tra­tion we are en­hanc­ing our ef­forts to sup­port the tourism in­dus­try and in­crease our trade ties with the Ningxia re­gion, which will ul­ti­mately grow in­bound leisure and busi­ness traf­fic. We are con­fi­dent that our part­ner­ship will at­tract global trav­ellers to en­joy and dis­cover the many at­trac­tions that the Ningxia re­gion has to of­fer."

Xue Gang said: "Upon the open­ing of Emi­rates' new air route con­nect­ing to Ningxia, and un­der the di­rec­tion of the 'One Belt One Road' ini­tia­tive, Ningxia Hui Au­ton­o­mous Tourism Ad­min­is­tra­tion have de­cided to es­tab­lish an of­fice in the Middle East, and have cho­sen Hunter In­ter­na­tional Travel and Tourism as the mar­ket­ing cen­tre of its tourism ad­min­is­tra­tion of the Ningxia. This will be to pro­mote travel and tourism be­tween the UAE and China." Util­is­ing a three class con­fig­ured Boe­ing 777-200LR air­craft, Emi­rates' ser­vices to Yinchuan and Zhengzhou will of­fer new in­ter­na­tional con­nec­tiv­ity for two of China's fastest grow­ing cities. Zhengzhou's strate­gic lo­ca­tion has en­abled the city to be­come one of the largest eco­nomic hubs in China.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.