Emirates launches new gateways to China travel
DUBAI: Emirates and the Ningxia Hui Autonomous Tourism Administration on Thursday held a route launch presentation, focused on educating key travel trade partners in the UAE and Middle East region about Yinchuan, one of Emirates' upcoming two gateways into Mainland China. The presentation comes just six weeks ahead of the launch of direct air services to Yinchuan and Zhengzhou, scheduled to commence on May 3, 2016.
Emirates also signed a marketing and tourism agreement with the Ningxia Tourism Administration, which aims to utilise the airline's global network to further boost inbound tourism to Yinchuan and the greater Ningxia region, and reciprocally to Dubai and the Middle East.
Under the Memorandum of Understanding, Emirates together with the Ningxia Tourism Administration will put into effect a range of joint marketing activities such as trade familiarisation trips, product presentations, media campaigns, tourism promotion activities, roadshows and workshops, amongst other activities, aimed at deepening tourism cooperation and exchange between the Ningxia Hui Autonomous region and Dubai.
The MoU was signed in the presence of Li Lingbing, Consul General to the UAE for the People's Republic of China by Badr Abbas, Emirates' Senior Vice President Commercial Operations for the Far East; and Xue Gang, Deputy Secretary General, the People's Government of the Ningxia Hui Autonomous Region.
Commenting on the launch presentation event and the agreement, Badr Abbas said: "By joining forces with the Ningxia Hui Autonomous Tourism Administration we are enhancing our efforts to support the tourism industry and increase our trade ties with the Ningxia region, which will ultimately grow inbound leisure and business traffic. We are confident that our partnership will attract global travellers to enjoy and discover the many attractions that the Ningxia region has to offer."
Xue Gang said: "Upon the opening of Emirates' new air route connecting to Ningxia, and under the direction of the 'One Belt One Road' initiative, Ningxia Hui Autonomous Tourism Administration have decided to establish an office in the Middle East, and have chosen Hunter International Travel and Tourism as the marketing centre of its tourism administration of the Ningxia. This will be to promote travel and tourism between the UAE and China." Utilising a three class configured Boeing 777-200LR aircraft, Emirates' services to Yinchuan and Zhengzhou will offer new international connectivity for two of China's fastest growing cities. Zhengzhou's strategic location has enabled the city to become one of the largest economic hubs in China.