Abu Dhabi Islamic Bank (ADIB) one of the top retail banks in the UAE is fully committed to its strategy of becoming the largest retail bank by assets by 2020 and investing in both physical and digital infrastructure to enhance new customer acquisition, Philip King, Head of Retail Banking, UAE, ADIB said in an interview. With a network of 88 branches, 769 ATMs and a state-of - the art mobile and internet banking platforms, the bank wants to be the top choice for its core UAE national customers and major expatriate customer segments. Retail is a key driver in the growth story of ADIB. Currently the bank has the third largest retail network in the country.
"Our customer base has grown immensely. With the acquisition Barclay's retail business in the UAE, the bank added 100,000 customers. In addition we also acquired organically an additional 100,000 customers last year. Currently our customer base is more than 850,000. The revenues have grown significantly last year despite concerns of tough economic environment. This year too we are continuing the momentum," said King.
The seamless integration of Barclay's retail business has helped ADIB to enhance its reach to expatriate customer segments. Post-acquisition, ADIB managed to retain about 96 per cent of Barclays' UAE based retail customers.
"We have used the acquisition as the spring board to show that an Islamic bank can appeal across all segments of the UAE population. We will always be very focused on our core UAE customer base but at the same time we will continue to focus our reach to both expatriate and non-Muslim customer segments," King said. ADIB bank currently has a customer base comprising 40 per cent UAE nation- als and 60 per cent expatriates. The bank has a strong foothold in Abu Dhabi with greater share of business coming from the UAE nationals. In terms of monetary value (Dirham share), nearly 70 per cent account for business is from UAE national customers.
As part of its efforts to reach out to Indian and Pakistani expatriates ADIB has launched customised products to suit the needs of these segments. The bank has launched the MasterCard 'Spice Card' to complement its tailored product offerings to Non Resident Indians (NRIs) and Non Resident Pakistanis (NRPs) in the UAE. The ADIB MasterCard Spice Card offers NRI and NRP customers a chance to save more money with a range of competitive offers and discounts. This includes 9 per cent cashback on all dining spends, 7 per cent cashback on all supermarket spends, 4 per cent cashback on fuel and 1 per cent cashback on utility bills.