Govt plan to set up Prod­uct Devel­op­ment Cen­tre

The Pak Banker - - NATIONAL -

SIALKOT: The fed­eral gov­ern­ment is ac­tively con­sid­er­ing to set up "Prod­uct Devel­op­ment Cen­tre" (PDC) for Com­pos­ite Based Sports Goods in the city and work on the project will be car­ried out in near fu­ture. Of­fi­cial sources told APP on Sun­day, the aim of set­ting up PDC was to en­able sports goods in­dus­try to cope with the emerg­ing tech­nol­ogy of Com­pos­ite Ma­te­rial and en­ter into the largest seg­ment of Sports Goods ex­port more than 55 per­cent of sports goods were based on com­pos­ite based. Sialkot is known glob­ally for pro­duc­ing of qual­ity sports goods and sports­wear etc and lo­cal crafts­men pro­duce im­mac­u­late prod­ucts while ex­port-ori­ented en­trepreneurs en­sure that prod­ucts reach in­ter­na­tional des­ti­na­tions.

Over 200,000 work­ers were en­gaged di­rectly or in­di­rectly with ex­port ac­tiv­i­ties while this ex­port-ori­ented city was earn­ing more than US$ 2 bil­lion through its ex­ports. In sports goods in­dus­try where new ma­te­ri­als have sup­planted the old, in­clude ten­nis, archery, ski­ing, boat­ing golf and fish­ing. The com­pos­ites have re­placed pre­vi­ous ma­te­rial and even­tu­ally de­clined in price to widely af­ford­able lev­els. The wood was only ma­te­rial for man­u­fac­tur­ing of Ten­nis rac­quet, had now been to­tally out­classed by new high per­for­mance ma­te­ri­als.

Tubu­lar steel and alu­minum rack­ets came into vogue in early 1970. They were lighter than wood, were un­af­fected by the weather and of­fered more po­ten­tial power in the swing. With the pas­sage of time com­pos­ite rac­quets were in­tro­duced in late seven­ties and changed ev­ery­thing and com­pos­ite rac­quets be­come avail­able at all but the lowest price and wood made rac­quets vir­tu­ally dis­ap­peared. The pro­posed PDC will help and en­able lo­cal in­dus­try to ag­gres­sively en­tre into the in­ter­na­tional mar­ket of com­pos­ite based sports goods. The sports in­dus­try sec­tor of Sialkot was al­ready en­joy­ing strong link­ages with in­ter­na­tional sports goods brands which would help in mar­ket­ing of these prod­ucts.

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