Govt plan to set up Product Development Centre
SIALKOT: The federal government is actively considering to set up "Product Development Centre" (PDC) for Composite Based Sports Goods in the city and work on the project will be carried out in near future. Official sources told APP on Sunday, the aim of setting up PDC was to enable sports goods industry to cope with the emerging technology of Composite Material and enter into the largest segment of Sports Goods export more than 55 percent of sports goods were based on composite based. Sialkot is known globally for producing of quality sports goods and sportswear etc and local craftsmen produce immaculate products while export-oriented entrepreneurs ensure that products reach international destinations.
Over 200,000 workers were engaged directly or indirectly with export activities while this export-oriented city was earning more than US$ 2 billion through its exports. In sports goods industry where new materials have supplanted the old, include tennis, archery, skiing, boating golf and fishing. The composites have replaced previous material and eventually declined in price to widely affordable levels. The wood was only material for manufacturing of Tennis racquet, had now been totally outclassed by new high performance materials.
Tubular steel and aluminum rackets came into vogue in early 1970. They were lighter than wood, were unaffected by the weather and offered more potential power in the swing. With the passage of time composite racquets were introduced in late seventies and changed everything and composite racquets become available at all but the lowest price and wood made racquets virtually disappeared. The proposed PDC will help and enable local industry to aggressively entre into the international market of composite based sports goods. The sports industry sector of Sialkot was already enjoying strong linkages with international sports goods brands which would help in marketing of these products.