Prov­inces asked to im­ple­ment to­bacco adds ban

The Pak Banker - - NATIONAL -

ISLAMABAD: Min­istry of Na­tional Health Ser­vices, has urged the prov­inces to ex­pe­dite im­ple­ment­ing to­bacco ad­ver­tise­ments ban or­ders of Sindh High Court.

Ac­cord­ing to a press re­lease is­sued here Mon­day, the min­istry's To­bacco Con­trol Cell would write letters to prov­inces ask­ing them to take prac­ti­cal steps for im­ple­ment­ing the court or­ders. The ban on to­bacco prod­ucts in print, elec­tronic and out­door me­dia ad­ver­tise­ment was chal­lenged by

Messers Philip Mor­ris (Pak­istan), a ma­jor to­bacco man­u­fac­turer. The SHC had re­cently up­held ban on to­bacco ad­ver­tise­ments across the coun­try. Philips Mor­ris had also agreed to dis­man­tle to­bacco prod­uct ad­ver­tise­ment in two weeks' time. The land­mark ver­dict will be in­stru­men­tal in keep­ing youth away from smok­ing who are lured through at­trac­tive TV ad­ver­tise­ments. As per SRO is­sued by the Min­istry of Na­tional Health Ser­vices, Reg­u­la­tions and Co­or­di­na­tion, to­bacco or to­bacco prod­uct ad­ver­tise­ment is banned in print, elec­tronic and out­door me­dia. More­over, the posters of to­bacco prod­ucts out­side the shops and kiosks have also been banned.

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