Provinces asked to implement tobacco adds ban
ISLAMABAD: Ministry of National Health Services, has urged the provinces to expedite implementing tobacco advertisements ban orders of Sindh High Court.
According to a press release issued here Monday, the ministry's Tobacco Control Cell would write letters to provinces asking them to take practical steps for implementing the court orders. The ban on tobacco products in print, electronic and outdoor media advertisement was challenged by
Messers Philip Morris (Pakistan), a major tobacco manufacturer. The SHC had recently upheld ban on tobacco advertisements across the country. Philips Morris had also agreed to dismantle tobacco product advertisement in two weeks' time. The landmark verdict will be instrumental in keeping youth away from smoking who are lured through attractive TV advertisements. As per SRO issued by the Ministry of National Health Services, Regulations and Coordination, tobacco or tobacco product advertisement is banned in print, electronic and outdoor media. Moreover, the posters of tobacco products outside the shops and kiosks have also been banned.