VW launches its crossover Bee­tle

The Pak Banker - - COMPANIES/BOSS -

More than 300 fans of the VW Bee­tle gath­ered with ac­tor and singer Lu Han at the True Me Bee­tle Day fes­ti­val on May 22 in Beijing to add a crossover model to the au­tomaker's lineup of iconic Bee­tles.

One hun­dred VW Bee­tles pa­raded through three routes around the cap­i­tal as part of the in­au­gu­ral na­tion­wide gala in which Bee­tle tours were held in 10 other cities, in­clud­ing Shang­hai, Tian­jin, Chengdu, Xi'an, Harbin and Changchun.

Back in Beijing, dozens of Bee­tles over the decades were ar­ranged in the shape of a Bee­tle hatch­back to cap off the gala. "The event not only dis­plays all of these Bee­tles, but gives some­thing fun for the car own­ers. It's very likely that we will have more events like this," said Axel Schroeder, man­ag­ing di­rec­tor of Volk­swa­gen Im­port.

Bai Ning, founder of the Vin­tage Car Club and an avid Bee­tle collector, talked about his ex­pe­ri­ences own­ing a Bee­tle with the gala's au­di­ence.

Chen Bige, a de­signer and model, ex­plained why the Bee­tle has al­ways stood at the cut­ting edge of fash­ion and artis­tic de­sign. Singer Chen Zi­tong then ex­pressed her love for the Bee­tle and its "true me" spirit with a dance.

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