VW launches its crossover Beetle
More than 300 fans of the VW Beetle gathered with actor and singer Lu Han at the True Me Beetle Day festival on May 22 in Beijing to add a crossover model to the automaker's lineup of iconic Beetles.
One hundred VW Beetles paraded through three routes around the capital as part of the inaugural nationwide gala in which Beetle tours were held in 10 other cities, including Shanghai, Tianjin, Chengdu, Xi'an, Harbin and Changchun.
Back in Beijing, dozens of Beetles over the decades were arranged in the shape of a Beetle hatchback to cap off the gala. "The event not only displays all of these Beetles, but gives something fun for the car owners. It's very likely that we will have more events like this," said Axel Schroeder, managing director of Volkswagen Import.
Bai Ning, founder of the Vintage Car Club and an avid Beetle collector, talked about his experiences owning a Beetle with the gala's audience.
Chen Bige, a designer and model, explained why the Beetle has always stood at the cutting edge of fashion and artistic design. Singer Chen Zitong then expressed her love for the Beetle and its "true me" spirit with a dance.