Sam­sung Gal­axy S7, S7 EDGE over­take Ap­ple's iPhone 6S, 6S Plus

The Pak Banker - - COMPANIES/BOSS -

LA­HORE: The flag­ship de­vices Gal­axy S7 and S7-EDGE from the world's largest smart­phone man­u­fac­turer Sam­sung are sold in greater quan­ti­ties than the Ap­ple's iPhone 6S and 6S-Plus dur­ing a three-month pe­riod end­ing in May.

Al­most 16% of cus­tomers pre­ferred a Sam­sung Gal­axy S7 or Gal­axy S7-Edge on Ap­ple's iPhone 6S and 6S-Plus and only 14.6% peo­ple pur­chased an iPhone 6S or 6S-Plus dur­ing this pe­riod. No doubt, it is a sig­nif­i­cant achieve­ment for the South Korean smart­phone man­u­fac­turer. Ap­ple's iPhone 6S and 6SPlus were re­leased in Septem­ber last year while the Sam­sung's Gal­axy S7 and S7-EDGE were an­nounced in March this year with ex­cit­ing and at­trac­tive Vir­tual Re­al­ity (VR) of­fer.

But, the bad news for Sam­sung is that Ap­ple is still dom­i­nat­ing the cus­tomer sat­is­fac­tion rank­ing. 88% of Ap­ple's cus­tomers stick to the iPhone and don't change their brand. On the other hand, 86 per­cent of Sam­sung's cus­tomers in­tend to stay loyal. 14% of the peo­ple who pur­chase Ap­ple's iPhone de­vices used Sam­sung pre­vi­ously. Only 5% of the Sam­sung's sales came from peo­ple switch­ing away from Ap­ple. The rea­son for this dif­fer­ence is the fact that peo­ple get a lot of op­tions avail­able when they de­cide to change Ap­ple's iOS-based de­vice with the Google's An­droid-based gad­get. In China, in­di­vid­u­als mostly pre­fer pur­chas­ing a Huawei de­vice than Sam­sung or Ap­ple.n While Sam­sung Gal­axy S7 and S7-EDGE have out­sold the Ap­ple's iPhone 6S and 6S-Plus, there is a chance that the up­com­ing ma­jor de­vice from the South Korean com­pany will also sur­pass the next de­vice from Ap­ple.

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