Ju­bilee Life wins Effie Award in In­surance Cat­e­gory

The Pak Banker - - FRONT PAGE - LA­HORE -APP

Ju­bilee Life In­surance, Pak­istan's lead­ing pri­vate sec­tor life in­surance provider, has been awarded the pres­ti­gious Effie Award in the In­surance Cat­e­gory at this year's awards cer­e­mony which was held vir­tu­ally.

This is the first time any in­surance com­pany has won the award in this cat­e­gory and Ju­bilee Life has been rec­og­nized for their ' Hum In­surance Nib­hatayHain' cam­paign.Ju­bilee Life was the only short­listed com­pany in the In­surance cat­e­gory.

Ju­bilee Life In­surance has con­tin­u­ously placed em­pha­sis on build­ing trust with its con­sumers and mak­ing ef­forts towards min­i­miz­ing their fi­nan­cial in­se­cu­rity.

The award-win­ning cam­paign re­volved around three fo­cus ar­eas of health, ed­u­ca­tion and sav­ings which con­sumers of the in­surance sec­tor place most im­por­tance towards.

The award is a tes­ta­ment to Ju­bilee Life's win­ning ap­proach and un­re­lent­ing com­mit­ment towards cre­atively com­mu­ni­cat­ing with their cus­tomers and build­ing a gen­uine re­la­tion­ship.

The as­sess­ment by Effie Pak­istan is based on iden­ti­fy­ing and rank­ing the most ac­tive mar­keters, brands and agen­cies and an­a­lyz­ing fi­nal­ists and win­ners keep­ing strict cri­te­ria of the ef­fec­tive mar­ket­ing ef­forts made in the pre­vi­ous year.

Speak­ing about this achieve­ment, Javed Ahmed, Man­ag­ing Di­rec­tor & CEO, Ju­bilee Life In­surance stated, "Win­ning the award is a great achieve­ment for ev­ery­one at Ju­bilee Life and our part­ner Pres­tige Com­mu­ni­ca­tions.

It is a re­minder of the hard work and ef­fort that they have put all through­out the pre­vi­ous year. It, of course, al­ways feels good to re­ceive ac­knowl­edge­ment for any work which has been ex­e­cuted with a lot of pas­sion.

There had been sev­eral chal­lenges along the way, but our team man­aged to de­liver ex­cel­lent work, and we are grate­ful to all jury mem­bers of Effie Pak­istan for rec­og­niz­ing it. This will serve as mo­ti­va­tion for us to con­tinue work­ing even harder to craft nar­ra­tives which res­onate with our cus­tomers."

Ju­bilee In­surance is a global brand of the Aga Khan Fund for Eco­nomic De­vel­op­ment (AKFED) that of­fers di­verse in­surance so­lu­tions (life, health and gen­eral) in the Asian and East African mar­kets. Ju­bilee Life in Pak­istan of­fers a uniquely de­signed range of life and health in­surance plans, cater­ing to var­i­ous cus­tomer seg­ments and needs.


Ad­viser to the Prime Min­is­ter on Fi­nance and Rev­enue, Dr. Ab­dul Hafeez Shaikh in a meet­ing with Min­is­ter for De­fence Pro­duc­tion, Ms. Zubaida Jalal.

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